not sure, what that has to do with my post...
ofc they do not lower the pice before they need to or see a bigger benefit to do it over no pricecut.
distibution costs, wholesaler cut. and even the tiny small retail hardware margin...
the NDC bundle does not cost sony only 215 dollar to manufacture and ship. and if! it would, the 399 last of us bundle in august (this year) would have cost sony the same.
and no. sony did not make §150 dollar profit on each fist party bundle console sold in august this year. otherwise console hardware on a standalone would be a high margin business. 37,5% - lol
we still had no dieshink, what is by far the biggest cost saving option for console manufacturer. and unless that will happen, no console will be made for less than $250.
also; if the ps4 is made for 215-250 what does the xb1 cost? 230-270? damn the xbox one is highly profitable. thought it would still lose billions for ms, sight