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Forums - Nintendo Discussion - Nintendo no longer in the list of top 100 brands

TheWPCTraveler on 05 October 2015

source:

http://nintendoeverything.com/nintendo-no-longer-in-the-list-of-top-100-brands/

 

http://www.japantimes.co.jp/news/2015/10/05/business/nintendo-dropped-list-top-100-brands-first-time/#.VhJHQ-GheW_

Nintendo no longer in the list of top 100 brands

Posted under General Nintendo, News
October 5, 2015 by Matt (@NintenMaz)

For the first time since the list’s inception in 2001, Nintendo is not part of the world’s top 100 brands. Interbrand, the company compiling the list, looks at the financial performances of companies and how their brands contributed to that and how they are expected to contribute in the future.

Interbrand Japan CEO Yuki Wada said that the reason Nintendo didn’t make the list was because of the company’s failure to keep up with the changes in people’s lives, as evidenced by the fact that they only decided to start releasing smartphone games this year.

Source

My notes: I could've just posted the list of the top 100 brands if the source didn't just state what Nintendo Everything just noted here.
THIS IS IN TERMS OF MARKET VALUE

Minor edit: Apple and Google are no.1, and 2, respectively though you probably don't care. Sony is 58th.

EDIT: INTERBRAND SITE HERE: http://interbrand.com/best-brands/best-global-brands/2015/ranking/



 
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:3

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ice on 05 October 2015

A clear sign of the end of times



kljesta64 on 05 October 2015

"Interbrand Japan CEO Yuki Wada said that the reason Nintendo didn’t make the list was because of the company’s failure to keep up with the changes in people’s lives, as evidenced by the fact that they only decided to start releasing smartphone games this year."

HAHAHAA what ?



long story short

if nintendo made money like they used to they still would have been in the top100



Tsubasa Ozora

Keiner kann ihn bremsen, keiner macht ihm was vor. Immer der richtige Schuss, immer zur richtigen Zeit. Superfussball, Fairer Fussball. Er ist unser Torschützenkönig und Held.

Superquagsire on 05 October 2015

Where does Microsoft rank on this list? It kinda suck that Nintendo is losing brand recognition due to the Wii U's failure :(



Soundwave on 05 October 2015

Nintendo's brand has taken a lot of damage in the last 5 years. There's no doubt about it. When you make this many mistakes, there are consequences to that.



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UltimateGamer1982 on 05 October 2015

I expect them to return once the NX comes out.



Darwinianevolution on 05 October 2015

Can someone link the full list, please?



You know it deserves the GOTY.

Come join The 2018 Obscure Game Monthly Review Thread.

kljesta64 on 05 October 2015
Soundwave said:
Nintendo's brand has taken a lot of damage in the last 5 years. There's no doubt about it. When you make this many mistakes, there are consequences to that.


they didnt make many mistakes they made big mistakes which were also blown out of proportions by the media/internet.



Tsubasa Ozora

Keiner kann ihn bremsen, keiner macht ihm was vor. Immer der richtige Schuss, immer zur richtigen Zeit. Superfussball, Fairer Fussball. Er ist unser Torschützenkönig und Held.

Soundwave on 05 October 2015
Darwinianevolution said:
Can someone link the full list, please?


Dunno if they released the whole list. Probably some NPD type crap where you have to pay for it. What I got from the article was ... 

1. Apple

2. Google

6. Toyota

19. Honda

40. Canon

58. Sony

65. Panasonic



Soundwave on 05 October 2015
kljesta64 said:
Soundwave said:
Nintendo's brand has taken a lot of damage in the last 5 years. There's no doubt about it. When you make this many mistakes, there are consequences to that.


they didnt make many mistakes they made big mistakes which were also blown out of proportions by the media/internet.


When you go from 100 million consoles to struggling to hit 17-18 million in a span of 5 years ... you've fucked up. Somewhere. Somehow. You done fucked up, as they say. 

If that happened to the iPhone (they lost 85% of their audience) everyone on Apple's board would be fired. A lot of people on Nintendo's board are fortunate to still have jobs. If that was a Western company almost everyone in an authority position would've been fired.