The presentation of most non-Xbox bundles this generation have been put together with a lot more thought and effort than the Xbox ones.

First of all, notice the blue design on the left that looks a bit like a tidal wave. It's blue, and has the symbolic Playstation buttons. Someone at Sony actually put some thought and effort into designing this, to represent the brand image. Something that looks nice and is eye catching. And he may have very well presented several different concepts, before this one was finally accepted.
And what did the designers at Microsoft do for these bundles?




They selected the Bucket tool in MS Paint, chose green, and then clicked to fill the entire screen with the same generic green color. No design, no nothing.
Done. Give me my paycheck.

Secondly, look at what the focus of the PS4 bundle is. It's the game it's bundled with (you'll see the same thing with most of Nintendo's bundles), as the artwork of the game is given most space, and the console itself is instead presented by a much smaller image in the corner. That's because artwork from the game is more eye catching and vibrant than an image of the console, and because people buying this particular bundle are likely chosing it for the game it's being bundled with. No one, not even the most casual of casual gamers, is going to fail to realize that a big heavy box like this costing $400 won't come with a console as well. So a smaller image is good enough. The focus of the bundle should be the game, as that's what's pushing this particular bundle.

And even the image of the console and the game's boxart are not snapped to the bottom left entierly. The images are cropped, and spaced out.
Look at the Xbox bundle again, and it's literally just a square image affixed to the bottom of the box. Again, no creativity or eye for design.

Nintendo's bundles have the same fundamental design idea as the PS4 bundles.


The main focus is given to the game. The images of the console and gamebox are smaller and positioned in a nice looking way. There's even a nice little red banner above the games to highlight that there are two games included. There's a variety of colors and shapes, and everything has been been put together nicely.

The Xbox bundles are just three square images pasted together, with no creativity or sense of design. A big image of the console is given the main focus at the center of the monotone green area, and the game is relegated to a smaller sized image at the bottom. And the image itself is just a square image. It looks increadibly lazy.
Even the Tomb Raider or Assassin's Creed bundles are a generic copy and paste job. But they still look miles better than these green ones.

Presentation matters. It may not stop you or me from buying the bundles we want, or make us get one we didn't plan on getting. But there are a lot of different types of gamers in this world. And parents buying their children a gift.



There's a reason why MacDonald's advertise their Big Mac's like like that instead of what they really look like when we get them.
People who are there and hungry will eat. But they are going to lose business to competitors if they don't make their advertised food look more presentable.

These Xbox bundles, with the exception of the Tomb Raider one, look atrocious. And I don't know which is harder to believe. That someone actually got paid to design them. Or that no one at Microsoft told them that this is not good enough.