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Forums - Nintendo Discussion - Is Nintendo's jump into mobile their new fail safe in case of a poorly selling console?

Don't forget the new theme park coming to Universal! That's another money maker right there.



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Yes, but I have high expectations of this adventure. I expect them to do great things into the mobile market and to use mobile knowledge into the core market.



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Number ONE Zelda fan in the Universe

DKCTF didn't move consoles

Prediction: No Zelda HD for Wii U, quietly moved to the succesor

Predictions for Nintendo NX and Mobile


Mobile may be a bigger part for their next console considering the small steps they have taken this current generation. How big is anyone's guess though. Spurge-Senpai, I guess we will have to wait and see.



" It has never been about acknowledgement when you achieve something. When you are acknowledged, then and only then can you achieve something. Always have your friends first to achieve your goals later." - OnlyForDisplay

No. It's a marketing strategy to spread brand awareness.



For Nintendo, hardware is just as important if not more so then software, and since mobile is purely software, no mobile isn't a sufficient fail safe. The NX has to sell or Nintendo is going to have to downsize considerably.



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Yes



"Hardware design isn’t about making the most powerful thing you can.
Today most hardware design is left to other companies, but when you make hardware without taking into account the needs of the eventual software developers, you end up with bloated hardware full of pointless excess. From the outset one must consider design from both a hardware and software perspective."

Gunpei Yoko

twintail said:
DanneSandin said:

I agree with your analysis; mobile gaming will funtion as a gate way to Nintendo consoles, but cant this strategy be two folds? 1) indirectly drive sales of hardware and, 2) generate money and indirectly function as a back up plan?

we cant be sure that people will pick up the NX just because they played Pokemon Go on their mobile phone; "casuals" seem pretty content with justgaming on their smart phones. What then? If people doesnt flock to Nintendos HW, should they simply drop out of the mobile business? Or use it as a second (or third) source of income?


I dont think the mobile games are going to do anything for their brand awareness in terms of hard numbers. I think its ludicious to belive that the mobile devision will act as a 'gateway' to Nintendos own hardware and software.

Your mass market mobile gamers are not going to fork out the money to buy a piece of hardware just to pay again for the original version of a mobile game they are playing. They will remain content with the mobile game knowing they dont need to pay big bucks for an experience they dont need.

 

Ideally, mobile would help spread Nintendo IPs in a manner to attract more people to their hardware and software. But i dont see this being the case at all. 

Yes, that's what I thought and is the reason why I replies to Rol; I have a hard time imagining people forking out $300 on a console and a game because they played something on their smart phone...



I'm on Twitter @DanneSandin!

Furthermore, I think VGChartz should add a "Like"-button.

Soundwave said:
twintail said:


I dont think the mobile games are going to do anything for their brand awareness in terms of hard numbers. I think its ludicious to belive that the mobile devision will act as a 'gateway' to Nintendos own hardware and software.

Your mass market mobile gamers are not going to fork out the money to buy a piece of hardware just to pay again for the original version of a mobile game they are playing. They will remain content with the mobile game knowing they dont need to pay big bucks for an experience they dont need.

 

Ideally, mobile would help spread Nintendo IPs in a manner to attract more people to their hardware and software. But i dont see this being the case at all. 

Yeah I agree with you, people aren't magically going to fork over $200+ and $40-$60 a game just because the liked a mobile version of a game. Like how many people who play Angry Birds bought the 3DS version ... like maybe 1/100?

iOS/Google Play may not have the "real" Pokemon, but if that Pokemon Go game provides some good fun, for a lot of people that will be good enough considering it's likely free.

Nintendo knows this though. They're doing this for the money, plain and simple, saying it's a "gateway" to their hardware is a nice PR spin, but it comes to down to cold, hard dollars. If they can get some gateway users of course I'm sure they'll be happy with that, but it's not like they're going to donate the billions of dollars they could make from smartphone titles alone to charity. Of course they have thought about that. 

Mobile could very well become Nintendo's *primary* source of revenue in a few years, not some secondary stream. 

That's what I'm fearing; if the mobile market becomes TOO lucrative for Nintendo, will they continue making consoles and "real" games?



I'm on Twitter @DanneSandin!

Furthermore, I think VGChartz should add a "Like"-button.

RolStoppable said:
DanneSandin said:

I agree with your analysis; mobile gaming will funtion as a gate way to Nintendo consoles, but cant this strategy be two folds? 1) indirectly drive sales of hardware and, 2) generate money and indirectly function as a back up plan?

we cant be sure that people will pick up the NX just because they played Pokemon Go on their mobile phone; "casuals" seem pretty content with justgaming on their smart phones. What then? If people doesnt flock to Nintendos HW, should they simply drop out of the mobile business? Or use it as a second (or third) source of income?

Of course Nintendo will generate money from their mobile games too. But like I said, the primary motivation is not to get the money from mobile users, but to get people to buy Nintendo hardware because that's where the real big money is. Besides, mobile can't really work as a backup plan for a company the size of Nintendo; the average spending of individual users on mobile gaming is pretty low.

Regardless of the above, a poorly selling console doesn't have to be that detrimental to Nintendo's bottom line. Things are only so bad for Nintendo this generation because both their home console and handheld hardware sucked and had expensive components. And no, Nintendo will not exit mobile gaming, because the way smart devices are used, they are going to reach more people than even the TV in the future. Putting videos of their games for dedicated gaming hardware into their mobile games should be an effective way for Nintendo to inform people about their premium products. And overcoming the initial hurdle of getting people to download such an application shouldn't be that hard to overcome for Nintendo, thanks to their IP strength.

As for the question if people will buy additional products based on an experience they had, that really shouldn't be a problem. For example, video games that are based on movie/cartoon/anime licenses have constantly sold throughout history. The quality of such games has always been questionable, but that didn't stop them from succeeding. The principle at work here is that people want more of something they like and they are willing to pay for it. In the specific case of Pokémon, one of the main attractions of the IP is the process of collecting. That aspect easily translates to something like Pokémon Go, so people who get addicted to it will want a more fleshed out experience and they are going to pay for it.

I don't think that any licensed game has ever been a system seller (except for the Arkham-series, but that wasn't based on any particular comic/movie but on the Batman brand - which is different from the point you're making in your response to me), but you're asking people to buy a console just because they've played one, maybe two, games on their phone. That's quite different. People who have bought the movie games have almost always already owned a console BEFORE the game purchase. This wouldn't be the case for people playing Nintendo games on their smart phones. Paying $300 for a console and a game is hefty, and probably nothing the ordinary costumer would do.

I agree in you analysis regarding the Wii U and 3DS and how they caused Nintendo to be in this particular situation they're in now, but I disagree in your belief that smart phone games will make people flock to Nintendo consoles. I'd really like to know more about how you think this would work; WHY would people buy a console because of a mobile game?



I'm on Twitter @DanneSandin!

Furthermore, I think VGChartz should add a "Like"-button.

problem is, there isn't any Nintendo game that hit the mobile that is a hit like Angry Birds or Clash of Clans. and the profit for mobile games would be different - micro-transactions.

so it would be hardly a fail safe for Nintendo.