When the DVD took off, physical media was still king, and the DVD was vastly more convenient than bulky, prone to wearing out VHS tapes, with a manageable cost to boot. The biggest problem the LaserDisc faced was cost. I would imagine that disc based content and players weren't exactly cheap in the late 1970s, and it was hard to justify the price for the quality increase for the average person.
Bluray got introduced at a rough time though. Video streaming was gaining in popularity, with Netflix launching their now immensely popular streaming service only a year after last generation begin, where the PS3 helped to pioneer bluray technology for the mass market. Bluray was still expensive, very expensive, so most people opted to stick with the DVD format until the price dropped. I mean, when the $600 PS3 was considered a budget bluray player, there was definitely a pricing issue. Once the price started to hit a reasonable point for many, suddenly streaming was becoming robust, easy, and with entirely legal services ready and willing to provide content that required little more than your computer.
Bluray continued to gain traction for physical media, definitely. Those who still buy movies physically tend to go for the bluray copies, plenty of people like the bluray versions of TV shows for 1080p watching, and for gaming, the bluray format has been immensely useful for Sony, especially last gen when the bluray made the difference between a multi-disc 360 release, and a single disc PS3 release. The benefit of the amount of memory a single disc can store should not be ignored. For the average consumer, bluray is on par with the cost of DVD at this point, making it an easier choice than it was around nine years prior.
The thing is though, for everything bluray offers for the TV and movie lover, anybody like me who doesn't collect is perfectly content with HD streaming instead. Anybody as adept as me also knows how to find anything online and avoid physical anything altogether. That combines with the fact that many people use their phones more than anything else these days, and notice that phones lack a disc drive. Thus, streaming takes another step above the bluray.
Bluray has its place in the market, and considering it's still around and everybody knows what it is, I doubt it's going to disappear. It beat out the HD DVD and carved out a place in the market. There will always be a hefty number of physical collectors as well, giving bluray shows and movies a pretty permanent place until the next bigger and better thing comes along. It came along too late at too high a price to take the market by storm though, and faces the same challenges as any entertainment that can be offered both physically and digitally.