Just courius - where did you get that figure of $150 million from? It seems marketing was poor, so there probably spend way less that production budget for marketing. 

Anyway, today or tommorow the movie has break even it's production budget, so it's now "only" has to fill marketing budget and make some profit.

Best action/adventure movie of the summer IMO. A shame.

The name doesn't work for kids today, they didn't get it. Even the TV series was originally supposed to be called "Ian Fleming's Solo" (yes the sam Ian Fleming of 007 fame).

That probably would've worked better as a name.

Obviously Guy Ritchie is a fan of the TV series, it was very popular, but that was in the 60s so it doesn't work with modern movie goers. 

Quality wise IMO it was as good as Kingsmen, I thought a little better actually.

Boxoffice mojo quotes the production budget as $75 million. There's some contention over whether Boxoffice Mojo production budget quote includes marketing or not. But lets assume for argument's sake that it does. Box Office mojo uses a 55% rule of thumb for revenue from box office to go to the movie studio, but other sources reckon that overseas revenue is less than 50% for the movie studio and in China some people have claimed it's as low as 25% of revenuye goes to the movie studio. I've stayed a little optimistic an guessed at 50% box office returning to the studio. So that means the movie needs to gross $150 million world wide for the studio to break even. Don't start counting any chickens until the $150 million egg has hatched. If the movie doesn't gross $150 million worldwide then its a flop as far as the studio is concerned.

It was a good but flawed movie, and I can see why it hasn't clicked with audiences. It has been sandwiched between Mission Impossible and James Bond, without a genuine headline actor to attract the crowds to an unfamiliar franchise, or rather a franchise that's fallen out of the public consciousness.

On the plus side it cost less to make than fantastic 4.

good film but got sandwhiched by the idea of spectre and mi5 , very fun but poor marketing and straight outta comptonbeing bigger than anyone anticipated
if it had opened this last friday it would have done much better

you sure about this? bond was in fuckn space!!!!

Well, the movie starts well but ended being kinda rubbish so I'm not surprised.

Where is your god, now?

It's been 3 weeks since I posted that, hardly 2 months.

And... you, you are my god.

Oh, you! 

*giggles*