Movies follow pre-established accurate patterns after their 1st weekend + 1st monday, depending on their performance. You don't have to wait 2 months to say for sure that a movie is a success or a failure.

Word of mouth can help, you know?

I'm going to bookmark this thread and in 2 months... 

:P

And with this opening it'll be lucky to be in theatres for more than 1 month.

It really only reliably helps in 2 ways:

Wide release films (like TMFU) get hot word of mouth on the Thursday and Friday and you see a larger than normal increase for Saturday and Sunday. This sort of thing happens when a film aslo has a very good Rotten Tomatoes score.

Limited release films, get a really positive reaction from being on just a few hundred screens, then it goes wide release and draws in big crowds.

There is a very slim chance that TMFU's word of mouth will mean a <50% drop for the 2nd weekend. But that sort of effect is not common. Since box office mojo has been tracking these things (1982) 222 movies with super-wide releases have had <40% second weekend drop. 15 movies had an increase in the 2nd weekend, 41 movies had <20% drop.

The chances of positive word of mouth making this movie not a flop in the USA are pretty slim. Though I will note that some pretty ordinary movies on wide release got second weekend increases, for reasons I cannpt fathom Night at the Museum 3 O_o). Some of that could be a timing thing, like a holiday weekend, rather than word of mouth. I can't see a movie like Night at the Museum getting strong word of mouth, it's cinemascore was a B+ which means OK word of mouth but not strongly positive. And it's a kids movie, so who cares about reviews from adults anyway?

I'm going to see it next week for a friends moutainbike competition fund raiser, so I'm actually going to pay more than the usual ticket price to see it. I'm sure I will like it, which makes it's likely final box office rather disappointing. However nothing will disappoint as much as the complete failure of Dredd (2012), saved from utter disaster only by having a particularly low budget, but deserved so much more.

The name of the movie makes it sound lame. Seriously, they couldn't think of anything better than that?

Well it is the name of the T.V. series it's been taken from!

But you have a point, perhaps it could have done with a subtitle of sorts.

Would take away from the idea of the film being the TV show wouldn't it?

How about "The Man From U.N.C.L.E.: Super United Spy Adventure with Some Hot Ladys too."?

The man from what?

I hate to say I told you so, but I told you so. 2nd weekend estimate for TMFU saw a pretty typical 2nd weekend drop. Falling 44% is pretty good with many movies falling more like 50%+. F4 dropped 68%, so clearly Word of mouth helped F4 Bomb hard and word of Mouth helped TMFU have a modest % drop. But the only thing that was going to save TMFU in the USA would have been no drop at all, or even a small increase.

Fingers crossed the foreign box office puts this movie into profit, otherwise the oh so obvious set up for creating a franchise will fail to materialise. If the movie does really well in digital and Blu-ray sales they might role the dice on one more movie, but a multi-movie franchise is not looking promising.

I saw the movie last night. I liked it, but it is rather slow going after the initial action sequence so I got a wee bit sleepy for about 15 or 20 minutes, and it lacks the unique slickness of past Guy Ritchie movies. Also, while Henry Cavill is a competent actor I don't think he quite carried the movie like a younger George Clooney, Tom Cruise or RDJ would have been able to. Superman doesn't need to have an actor with the right swagger, so Cavill is well suited for that role, but for this role he wasn't really in his comfort zone. Armie Hammer played the stereotypical Russian heavy role fine, but it was never a role to carry the movie.

6.5/10 from me.

In hindsight the movie would have done no worse if it had not been associated with the TV series at all and thus been free from the awkwardness of the TV series title. But they decided to resurrect a long dead TV series as a movie franchise and once you make that call you're kinds stuck with it.

I do wonder if Guy Ritchie is a fan of the TV series and so he wanted to do a movie of the TV series. I also wonder if anyone did an analysis of the nostalgia TV channels to see if the TMFU TV series is getting much airplay and what its viewership is like. It feels like this is one old time TV series hat's getting pretty much no airplay on the nostalgia channels.