isn't your viewership of the ads presented on this site an indirect form of payment?
It's not like I willingly choose to watch ads...
You can willingly choose not to watch them (most people I know use some form of adblock). Besides that, the ads also pay for servers and keeping the forums up, something we are all getting use from. I doubt they bring in enough money to pay for someone to analyze sales data.
You can't assume all people know of and use adblock. I personally have adblock, but even then, just being here increases the sites population which does look favorable to ad providers. If I left, oh well. But if everyone like me left, then revenue starts going down (even though I use adblock).
I don't know how they are handling money, but if your site's name is literally advertising your site through sales tracking info, then you should have sales tracking. That's like saying you're going to make an fps but you're gonna include the guns later as dlc.
They can either fix the situation for free (at the expense of their money), or they can fix the situation and charge a price (at the expense of their site traffic), or they can not fix the situation and call themselves vgforums (at the expense of their site traffic).