In a deal near seven figures, Sony Pictures Animation won a three-studio auction for an animated movie pitch centering on the Emoji, those lovable round headed figures that are as much a staple of social media correspondence as adverbs and adjectives.

http://deadline.com/2015/07/emoji-movie-sony-pictures-animation-anthony-leondis-kung-fu-panda-secrets-of-the-masters-1201482768/

Tony Leondis set to direct (at the moment):

https://en.wikipedia.org/wiki/Tony_Leondis

Greatest idea ever? Or dumb concept setting itself for failure?

What in the world...?

This will definitely bomb.

Well it'd be interesting what they'll do with it.

Maybe Sony will use sad emoji for their movie division financials.

why!?.... WHY!!!????... well i guess i will reserve judgement until i see a trailer so i can get an idea about how they would make a movie based on this.

Well this is sure interesting, but i don't how they will execute this kind of movies, may be a character like this " " will pop up from the forum to real life lol.

even animation movies are becoming boring and unimaginative. what a stupid idea for a movie... ugh....

Lol. Well, they paid less than 1 mill to get the movie rights, so I think the budget will be relatively small. Will surely be profitable, based on name alone.

Every idea can be executed well. It's just the efford to pull that off varies from idea to idea. And this will reeeeeaaalllyyyyy need all the efford they could put in, or else it will be a cringeworthy movie.