Sealed Air, which has sold Bubble Wrap since 1960, has a new version of its protective wrapping coming out called iBubble Wrap, according to the Wall Street Journal.

The air bubbles in iBubble Wrap are filled in columns, and the bubbles in each column are connected. Press on one, and there's no cathartic "POP!" as in traditional Bubble Wrap.  Instead, the air just shifts around in the column of bubbles. 

The North Carolina company told the newspaper it would still make traditional Bubble Wrap, and other companies will undoubtedly continue to make similar packaging material that pops. 

But if the new stuff takes off, the Bubble Wrap we all know and love could become a lot less common... and eventually, all we'll have left is Virtual Bubble Wrap.

http://www.huffingtonpost.com/2015/07/02/new-bubble-wrap_n_7711274.html

https://www.youtube.com/watch?v=zK_Pb0ULW0w

There must be something we can do to stop this iBubbleWrap bullshit. :(

Progress and efficiency more important and should replace an old product regardless of it's identity? :(

Discuss.

EDIT: I thought about putting a NSFW disclaimer in the thread title but opted not to in the end.

I guess that's nice when it comes to its sole purpose of shipping and protecting products, but I liked popping bubble wrap sheets. D:

Boycott everything with that iBubblewrap, we must stop this madness from taking off.

End of an era.

End of an era.

Edit: LOL!

What kind of a satanic invention is this shit? Future generations will never understand the glory and satisfying feeling of poping bubble wrap! Such a shame! Fuck this shit

I would be upset if I was still 5 years old...

This sucks.

They say great minds thing alike.

Challenge accepted.