Big companies shouldn't need to crowdfund to support their games. I understand for a starter indie studio or something, but I don't like how these companies are often turning to crowdfunding. They don't need it, so why do they do it?

Funny thing is I bet you are the same person that calls pharmaceutical companies evil for not funding cures for diseases with limited field use. To explain further, they cannot justify funding the R&D themselves because there is no guarantee that it will pay out.

You didn't read anything, did you. This is not for their games. 

In my opinion, Sony has to err on the side of caution with the crowdfunding stuff. I have no problem with what they are doing now with these small ventures. It seems pretty harmless.

But it might set a precedent for other large companies (particularly in this greedy industry) to use crowdfunding as a financial buffer for larger projects. It will be a real low for the industry, when you see Ubisoft going to kickstarter to fund Beyond Good and Evil and other titles.

Large companies should have the knowledge and resources to weigh up risk and reward, and it comes off greedy (well at least to me) if you are asking the consumer to bare the weight.

That's my take on the situation.

Better question:

Why shouldn't they do it? Give me ONE good reason why using crowdfunding is immoral or unethical or actually wrong?

Who actually gets wronged by this? Who actually gets hurt... and or ... trampled on by this?

What a very interesting prospect for potential share holders.

if you feel good about it then good for you, next time you'll fund the next walkman so be happy.
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But honestly, what is wrong with using crowdfunding to create consumer products. 

Innovation is often held back by the fact that projects are hard to gauge true interest for. Even if they get kicked off -- its truly hard to assign a correct budget to a project -- and crowdfunding drasticaly helps this.

It doesn't hurt that you can often relay a cheaper product for the contributor and therefore have a benefit for both parties.

You're asking what is wrong with giving a multibillion dollar conglomerate money for crowd funding ideas? You don't think its odd that a company worth billions is asking you for your money so they can take risks on products that may ultimately fail? There will be next to no risk for the company but all the risk for you. You don't think that this concept is a little off? Its not like its some garage inventor looking for help for some wild dream. This is a conglomerate worth more than you will ever be asking you for your money on a concept. The entire concept is shameful.

You still haven't given actual justification for your statements.

All I'm gathering from your posts is: Big company bad... big company must spend money on projects that it knows will sell (like CoD)... but big company also bad for only selling projects that it knows will sell.