I actually noticed a slight price reduction on some 980Ti's here over the weekend. Only a few hundred SEK, but still about 3-4%. Could be more when the Fury X arrives, should it prove to be the better of the two from a technical standpoint.

But, yes, the prices of top GPU's are ridiculous. A 980Ti costs about half the amount I paid for my last car (which was Spanish... ).

I see Curl-6's point as well though; 1080p and 60 fps was touted as something we would get to enjoy in almost all our games with the PS3 and 360 and, yet, not even the PS4 and Xbox One are able to do it properly. Consoles are really moving very slowly hardware-wise, there's a reason why they're were all so (relatively) cheap this gen compared to the PS3's early days.

The price drop could also be the result of a normalization of the supply/demand for the card. Basically the card can now be found everywhere and the stores that did inflate the price are now forced to adjust it down to sell.

I don't think Fury X has anything to do given that the first batch of cards will be limited in supply. And I read that from one of the biggest retailer in the UK, so there in Sweden or here in Spain it could (will) be worse.

Also, John Carmack already said that PS4/X1 won't reach 60fps even before launch (maybe even before their reveals). Fps don't sell games, they can't appreciate the difference between 30 and 60 fps in youtube videos (or couldn't), but pretty graphics do still sell games. That's why they go for pretty graphics over fps and sometimes also over resolution (because, after all, consoles will upscale it to 1080p so why bother).