I have to agree with the OP on this one. If it weren't pushed by Sony (and likely being partially funded by Sony), I wouldn't see a problem with it. This opens the gate to Nintendo kickstarting "F-Zero", and Microsoft kickstarting "Perfect Dark".
I know you presented this as if it was a bad thing, but that actually got me excited. It can mean that many of the games we have been asking for large companies to give a second chance, might actually get said second chances. Imagine of Nintendo kickstarted Mother home-console for example. We'd have a new Mother game based on how strong of a fanbase this title has. Or what if some large publishers like Square-Enix kickstarted Dragon Quest VII and V III (3DS) localizations? We'd actually get the localizations. I'm willing to take the risk to be honest.