During the summer of 2013, Sony and Microsoft were a part of major gaming history when they each launched the PS4 and Xbox One, respectively. One of the stark differences between the two consoles at launch was price, with the Xbox One originally retailing at $499 and PS4 checking in at $399.

Time and the reaction consumers had to the Xbox One's pricing compelled Microsoft to adjust its pricing. Currently, the Xbox One is available for $349, while the PS4 still sits at $399. Consumers have been the winners of two incredible consoles being available on the market, but the battle between price isn't always a good one.

Some have wondered when or if the PS4 will drop its price, but from what the firm is saying, that doesn't sound like a likely thing to happen. In an interview withMCV, Fergal Gara, who is PlayStation UK's head, discussed the dangers in getting caught up in a price war, no matter the market or asset.

"Any price war in any sector in any market can be dangerous. If there is a race to zero, who wins from that? We are proud that we managed to launch at a very competitive price, and demand has held up very strongly for PS4. Therefore, our RRP on day one is our RRP today. Yes, there are promotions that offer consumers better value from time-to-time, but it’s great that we managed to start at such a great price and it has held well," Gara said.

It's true that consumers end up winning when it comes to a device's price drop, but that can only happen so many times in a console's life-cycle. Microsoft's price drop has proven beneficial, yet it would be surprising to see them make another drop anytime soon. Unless Sony is planning on surprising folks this year, it doesn't seem likely that the PS4 will receive a price drop either.

Switching gears from pricing to how well developers are adjusting to working with the PS4, things seem to be progressing in the right direction. Gara talked about what he has been hearing from developers around the industry.

"The good news is that the ability to stick to timelines will improve as people get experience of the hardware under their belts. I have been hearing stories from around the industry that give me assurance that developers have got a better grasp on things, so we will be in increasingly good shape," Gara said.

Even though developers may be finding the PS4 to be a more accessible system, there are still plenty of people who are in the middle of working on their first game for PS4. We probably won't truly see universal improving turn around with game development for another few years.

http://www.examiner.com/article/sony-on-ps4-vs-xbox-one-pricing-any-price-war-any-market-can-be-dangerous

Well, any price war is dangerous for Sony.

i think he is talking about uk
uk had some serious pricewars on ps4 and xb1

rest of the world not so much

Too much price war isn't good. Historically consoles follow it. But its good to see it somewhat applied in this gen.

"but it’s great that we managed to start at such a great price and it has held well"

He didn't say 'It is holding well'
I feel as though he's justifying why there hasn't been a price drop after 18 months. Not saying that there wont be a price drop soon.

I agree with him. Sony is already having great success with the PS4. Even they didn't win the April NPD, not too much to worry about.

"Unless Sony is planning on surprising folks this year, it doesn't seem likely that the PS4 will receive a price drop either."

Actually it does, I'd say it's almost 100% certain, I'll eat my hat if the PS4s price doesn't drop this year.