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Forums - Sales Discussion - So, what really happened to the console market in Japan?

 

What really caused the decline?

"Westernization&qu... 18 15.13%
 
Smartphones 25 21.01%
 
Handhelds 5 4.20%
 
Both 2 & 3 26 21.85%
 
A combination of all three 29 24.37%
 
Something else (explain in thread) 16 13.45%
 
Total:119

tagging this for a more in depth reply later



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Ali_16x said:
zorg1000 said:


That can't be the reason, the decline started a generation before that.

Maybe or maybe not, it didn't help that's for sure. Also the PS2 sold 20+mil in Japan, the PS3 has done only 10+ mil, that is where the decline started. GC and Xbox didn't do well in Japan and that was because both barely had any games the Japanese wanted.

the decline started before that.  Saturn and N64 were far more successful than the xbox and gamecube.  If you don't  believe me that things are declining compare a software sales between the 2 gens, it's not even close.  For example N64 had 11 million sellers in Japan then GC has 3.  PS1 has 29 million sellers compared to ps2's 20.  Saturn had 1 million seller DC and xbox had none.  That's a huge decline.



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I blame the economy, japanese arent as rich as they used to be when all these consoles were made up until 2003.

I think this generation will be better, most wii owners were mostly casuals the statistics say. So if both wiiu and ps4 sell 15 million units Lifetime it maybe is lower but the gaming library will have a lot more AAA quality titles produced in japan in comparison to last gen.



Its more of a cultural thing no?
Japan had a waning birthrate, lack of space, work dictates adult life, etc.

Plus it isnt like Japanese companies pushed for game marketing while the Western market has slapped video games on sides of buses, bus stops, tv adds, internet adds, etc.



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Maraccuda said:
Its more of a cultural thing no?
Japan had a waning birthrate, lack of space, work dictates adult life, etc.

Plus it isnt like Japanese companies pushed for game marketing while the Western market has slapped video games on sides of buses, bus stops, tv adds, internet adds, etc.


This sounds more like the reality we live in when it comes to Japan, that and more and more Western devs became popular like Notch, Phil Fish and then there was the western indie boom from a few years ago, there are a few Japanese indie devs but nowhere near the number of western ones.

The mobile market also seems to have taken a more firm hold. The Japanese really favour convenience above all else, I can't see home consoles ever becoming a big part of Japan like they once were in the past, mobiles/tablets will be taking over more and more as time goes on and new technologies will emerge from Japan and elsewhere in the world that will just make it more convenient to use than a console.



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Would like to hear Tachikoma's take on this, as both a Japanese native and a developer.



Don't forget the Japanese age ratios are out of whack.



I`d probably say the rise in mobile devices in Japan. Most people have smart phones and are usually on them, so there`s a huge market there for mobile games. Puzzles and Dragons was one of the bigger games people were playing, so more companies likely switched to mobile games to get into that market. Handhelds are also big with the kids, as many of them have portable devices to play any where they go, and with friends. That`s what it seems like to me.



 

              

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I always love your analysis. I'll give this a proper read when I get home.



Troll_Whisperer said:

My personal experience, having lived in Japan for nearly three years:

Previous generations were bigger because the number of children, teens and people in their 20s was much bigger. It's mostly just a demographics issue.

Unlike in Western countries, where adults seem to keep playing games, most Japanese adults seem to give up on it as soon as they find a job with a permanent contract. They simply have no time to play games anymore, because many people work insane hours and are 100% dedicated to their jobs, and the little time they get they often need to spend with their families. Hence handheld gaming grew exponentially as home consoles declined, those teens became adults and now played mostly on the train. Now that everyone has a smartphone, that is replacing handheld gaming too, because it's more convenient for most people. Japanese people are obsessed with "convenience". Seriously, you'll hear that word here all the time.

Other smaller factors: many adults seem content with replaying old games from the NES-PS2 era, and don't much care for better graphics. Retro gaming is really big here. Another thing I often get is people saying modern games are too "difficult", which is funny because most people would say otherwise, so I think they mean "complex".

As for your arguments on the Japanese industry, it might be true that Japanese output has declined, but that's also to do with there not being too big a market and games becoming expensive to make. However, I'd like to point out that many teens and kids are way more interested Western games than adults, Actually, most people I know with PS4s are fairly into Western games like GTA, CoD, Battlefield or Minecraft. Those are definitely the top 4, but there is more buzz for Western games in general among the core gamers left. Those people also seem more willing to buy PS4s right now.

Thanks for the insight. I was really interested in your take on older generations being content on playing NES-PS2 games because after all these years (35 years old now), I finally realized that I no longer get the same enjoyment out of current gaming as I do playing games from the NES-PS2 generation and have started pouring money into my collection. My PS4 hasn't been played in months, yet my Genesis and SNES are now daily.

Maybe I belong in Japan? lol