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Forums - Gaming Discussion - Xbox One price cut for the UK

 

Is Microsoft desperate?

Yes, its cheaper than the PS4. 9 56.25%
 
No, consoles are overpriced in the UK anyway. 7 43.75%
 
Total:16

Eurogamer: Microsoft has today begun advertising a new, lower price point for Xbox One in the UK - £299.99.

Xbox One advertised for £299.99 on Xbox.com.

The console's RRP was previously listed at £329.99.

Microsoft UK is labelling the new price as a retailer promotion rather than an official price cut, although this is the same terminology used back in September when the console's price tag last dropped.

"This is a UK-only retail promotion," a Microsoft spokesperson told Eurogamer, "and offers great value for fans looking to buy an Xbox One ahead of the launch of 2015's highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid 5: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians."

It marks the fourth time that Microsoft has lowered the console's cost since Xbox One launched in November 2013, when it was priced at £429.99 and bundled with Kinect plus a free copy of FIFA 15.

After the console's first Christmas - and in the lead-up to the launch of Titanfall - Microsoft UK initially cut the console's price to £399.99.

Xbox One then became cheaper again - falling to £349.99 - when Microsoft launched its Kinect-free bundle.

Then, last September, Microsoft cut Xbox One's price to £329.99 ahead of the launch of Forza Horizon 2, Sunset Overdrive and Halo: The Master Chief Collection.

PlayStation 4 launched in the UK at £349.99, a price it has maintained.



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Has already been posted.



Huh? Was anyone selling them at £329.99? You can get them regularly for £250 now, price is dropping like a rock.



Barkley said:

Huh? Was anyone selling them at £329.99? You can get them regularly for £250 now, price is dropping like a rock.


Official price cut. These where retailer ownly.

Edit: LOL I spelled only wrong.



The PS4 is holding its value pretty well, sony doesnt want to sell this thing under 400 at all cost lol



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I'm not entirely sure why being desperate is a bad thing when you're being outsold nearly 2:1--mainly because of Europe, at that. How else should MS be acting?



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gigantor21 said:
I'm not entirely sure why being desperate is a bad thing when you're being outsold nearly 2:1--mainly because of Europe, at that. How else should MS be acting?


I don't think they are desperate but they should do that to the rest of Europe not just the UK.



Proud to be a Californian.

darkenergy said:
gigantor21 said:
I'm not entirely sure why being desperate is a bad thing when you're being outsold nearly 2:1--mainly because of Europe, at that. How else should MS be acting?


I don't think they are desperate but they should do that to the rest of Europe not just the UK.


Exactly. The UK is nearly neck and neck in weekly sales according to vgchartz with the PS4. However the XB1 has only sold around 3 million in Europe, while the PS4 has sold 7 million.



Now lower the price through all of Europe, 299€ would be the sweet spot.



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