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Can the XB1 take back the US crown?

Forums - Sales Discussion - Can the XB1 take back the US crown?

Simply.....NO!



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Sure it's possible...but it's pretty unlikely at this point.



Bet with Adamblaziken:

I bet that on launch the Nintendo Switch will have no built in in-game voice chat. He bets that it will. The winner gets six months of avatar control over the other user.

Probably. Should dominate sales in US this fall/winter again, but even moreso.



Landguy said:

It's now mid March of 2015.  Microsoft has pretty much thrown everything including the kitchen sink at the XB1 sales problem.  Price Cuts, De bundling of Kinect, Price Cuts, Bundling of software, and Price Cuts.  And yet, they still can't win the US on a consistant basis.  

I recognize that Microsoft will pull out all the stops to try and win November and December each year.   And by doing so, narrow the gap in yearly sales.  But, here we are in March, and the price of the XB1 is $50 less than the PS4, and yet the XB1 is losing in the US by a pretty good margin each month.  That is just in the US, as in the rest of the world, it is not even worth discussing.

So, after trying almost everything, what can Microsoft really do to take command of the US market?  Or is it even possible?

I wouldn't say it has a sales problem in the US (although I assume you mean "the problem of getting to #1").
It's doing quite good. PS4 is just doing better.

Their main problem is that people generally see PS4 as a more valuable console, even at $50 more. This perception will likely not change.
So what MS can do are the things you listed. What they did during the holidays. Finding the right price that makes people see it as better value than PS4. 3-5 free games + gift card certainly did the trick.

It all comes down to what they are willing to sacrifice to get to #1 in the US.
But that makes me wonder why they don't spend that effort in the markets where they could do significantly better, instead of doing marginally better in the US.



KazumaKiryu said:

I think Microsoft is no longer interested so for consoles. They said that that want to focus more on PC and other windows stuff in the next few years.Many players know this.

With Halo 5, the console is again strong. But what is missing are Japanese games such as "Dragon Quest Heroes" and "Persona 5" on Xbox1. I think in the US, they have to work more again. In January and February, the PS4 was the best selling console with ease.

Microsoft should reduce the XboxOne price to 250 dollars, because many important multi title on ps4 better resolution have (metal gear solid 5, witcher 3 ect)! My view: USA will eventually thrilling, europe and japan has the xboxone already completely lost.

I agree, that Microsoft is after the PC ecosystem thing.  At the same time, I think that they are just treading water this year until Windows 10 launches.  I think that they will have a number of other things related to it coming to the XB1 platform.  Will it matter at all for making up the sales gap with the PS4?  That will be decided then.  But, if they dropped the price to $299 or even $250 along with bringing  shit ton of features connected to Win10, you never know...



It is near the end of the end....

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Not without losing a lot of money. The thing is that, if they make a wonderful bundle (250-300$ XBone with Halo 5 or Halo Collection), people will get used to this kind of bundles, and they will just wait for them. PS4 sells well whether it's in a bundle or not, so the XBone is in a big disadvantage.



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Hiku said:
Landguy said:

It's now mid March of 2015.  Microsoft has pretty much thrown everything including the kitchen sink at the XB1 sales problem.  Price Cuts, De bundling of Kinect, Price Cuts, Bundling of software, and Price Cuts.  And yet, they still can't win the US on a consistant basis.  

I recognize that Microsoft will pull out all the stops to try and win November and December each year.   And by doing so, narrow the gap in yearly sales.  But, here we are in March, and the price of the XB1 is $50 less than the PS4, and yet the XB1 is losing in the US by a pretty good margin each month.  That is just in the US, as in the rest of the world, it is not even worth discussing.

So, after trying almost everything, what can Microsoft really do to take command of the US market?  Or is it even possible?

I wouldn't say it has a sales problem in the US (although I assume you mean "the problem of getting to #1").
It's doing quite good. PS4 is just doing better.

Their main problem is that people generally see PS4 as a more valuable console, even at $50 more. This perception will likely not change.
So what MS can do are the things you listed. What they did during the holidays. Finding the right price that makes people see it as better value than PS4.

It all comes down to what they are willing to sacrifice to get to #1 in the US.
But that makes me wonder why they don't spend that effort in the markets where they could do significantly better, instead of doing marginally better in the US.

I agree that technically, the XB1 doesn't have "bad" sales.  But, they dominated last gen in the US.  So, sticking to the thread title, they are in a less than anticipated position.  I agree that they can't just say "we are a better value" and people agree.  Clearly, they proved during the holidays that votes can be bought.  But, I think that they know that things will change at the end of the year when their showcase titles come out and Win10 advertising kicks in.



It is near the end of the end....

Hiku said:
Landguy said:

It's now mid March of 2015.  Microsoft has pretty much thrown everything including the kitchen sink at the XB1 sales problem.  Price Cuts, De bundling of Kinect, Price Cuts, Bundling of software, and Price Cuts.  And yet, they still can't win the US on a consistant basis.

I recognize that Microsoft will pull out all the stops to try and win November and December each year.   And by doing so, narrow the gap in yearly sales.  But, here we are in March, and the price of the XB1 is $50 less than the PS4, and yet the XB1 is losing in the US by a pretty good margin each month.  That is just in the US, as in the rest of the world, it is not even worth discussing.

So, after trying almost everything, what can Microsoft really do to take command of the US market?  Or is it even possible?

I wouldn't say it has a sales problem in the US (although I assume you mean "the problem of getting to #1").
It's doing quite good. PS4 is just doing better.

Their main problem is that people generally see PS4 as a more valuable console, even at $50 more. This perception will likely not change.
So what MS can do are the things you listed. What they did during the holidays. Finding the right price that makes people see it as better value than PS4. 3-5 free games + gift card certainly did the trick.

It all comes down to what they are willing to sacrifice to get to #1 in the US.
But that makes me wonder why they don't spend that effort in the markets where they could do significantly better, instead of doing marginally better in the US.

It really makes you wonder why they don't put any effort into markets where they don't have a chance while exclusively going after markets they can actually win for a nice marketing boost?

Try to evaluate the following marketing snippets:

Xbox was the most popular console in all of America this month!

Xbox was barely 50% behind this month in Germany instead of the usual 150%!



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How many more threads are required on this?



ArchangelMadzz said:
Of course it's possible, $200 Xbox would obliterate. Not going to happen but you get my point..


They will do that in two years time, bundled with Halo 5, plus something else like the 3D Goggles. 



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.