Nintendo president Satoru Iwata still firmly believes they can turn around the fortunes of the Wii U with a single piece of software. Iwatapoints towards Pokemon on the Game Boy as a prime example of this and says that while they’re struggling with the console at the moment something like this could well happen again.
"On another front, we have witnessed one single software title completely change the entire picture of our business many times. I believe one of the most impressive stories was the time when people thought the Game Boy platform was virtually over. However, a software title called “Pokémon” turned things around for the platform and ended up creating the biggest annual sales for Game Boy in the latter half of the platform’s eventual lifecycle. Therefore, we do not believe that the situation so far means that there will not be a bright future. However, we should learn from our experiences of not being able to perfectly respond to certain social changes such as changes in the way consumers collect and receive information."
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