Would it be right if he streamed copyrighted music or movies on his channel without the content creators permission? He would still be "advertising" the media but he's obviously getting profit that he shouldn't since he's giving product away for free, even if he shrieks over some parts. Yes, it is giving it away for free, games audio and visuals are a huge part of the package, and just because you aren't controlling doesn't mean you aren't getting most of the product. This is more than fair from Nintendo and I'd be shocked if others don't follow suit. Would people watch his channel if he just showed his face only with no gameplay or sound? Seems to me he should be grateful he's been able to profit so much when he's semi-pirating media for others to watch. I for one would applaud if game companies could choose who plays there games for YouTube, we'd probably have great clips like Conans Clueless Gamer.