kenzomatic said: OK now your just going to extreme. And I guess you should be the one qualifying them. I repeat Do you trust a statistician over a scientist? Stats only hint at things |
Nah, i'm going directly to the root of my knowledge.
Qualitative studies in most cases are crap.
That's why company's pay a lot of money for them. It takes a lot of skill.
It's nearly impossible to get a good Qualitative study on something like how a certain brand of shoes make someone feel. The problems with Qualitiative studies only increase when you get to more and more emotionally charged issues.
Even then, you don't know if you're right... you have to see if the shoe sells, and if it does, you were right... you guess... if it doesn't... you screwed up... or your sample wasn't right...
In situations like this. The real world stats are far more indicitive then labratory expierments because this is something that can't properly be expiermented on.
Qualitative studies just won't work on this kind of thing. Qualitative studies don't mean anything until you have the real world statistics to back them up. They're just guesses up until then.