Game is not out until February 10th but on Bt Sports before the Liverpool Bolton match the advert was played. A full minute in length and with the xbox intro before and after. This game seems to be getting a big push. It also had "winner of over 60 awards on it". That made me laugh because the reviews aren't even out yet.
Anyway this game might have bigger sales than some expect if the advertising keeps up for the next 3 weeks.