Ka-pi96 said:
Zackasaurus-rex said:
Ka-pi96 said:
It's not massive at all though. In the US it has about 37.1% marketshare compared to 39.4% for the 360. Globally it has 28.6% compared to the 360's 31.3%
Yeah, it's dropped. But 2-3% is hardly a massive drop.
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You're counting the Wii, which is effectively a separate market except for perhaps a few percentage points. The only thing that matters to MS, other than profitability, is marketshare versus PlayStation. Nintendo are largely a non-factor in this rivalry.
This is why we have to consider our data qualitatively in social science, lest we do misleading things like ignore the Wii to Wii U plummet.
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Or misleading things such as someone claiming to know 'the only thing that matters to MS'...
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In your attempt at a straw person argument, you seem to have forgotten what "misleading" actually means. There is nothing misleading about that.
But just to tie it up, yes, marketshare is their focus for platform building. Not only is this fundamental to microeconomics, but we have witnessed it in their recent bundling, price slashing, and advertising. They've cut profitability for the sake of marketshare, since console owners buy games, accessories, and services.