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Why hasn't MS cut Xbox One price in EU?

Forums - Microsoft Discussion - Why hasn't MS cut Xbox One price in EU?

tiffac said:

Aeolus451 said:

PosPlatformNorth AmericaEuropeJapanRest of WorldGlobal
1 PlayStation 2 (PS2) 53.65 55.28 23.18 25.57 157.68
2 Nintendo DS (DS) 57.37 52.07 33.01 12.43 154.88
3 Game Boy (GB) 43.18 40.05 32.47 2.99 118.69
4 PlayStation (PS) 38.94 36.91 19.36 9.04 104.25
5 Wii (Wii) 45.37 33.75 12.77 9.28 101.17
6 PlayStation 3 (PS3) 28.93 33.38 10.19 12.03 84.53
7 Xbox 360 (X360) 48.21 25.55 1.66 8.98 84.40

 


Look at last gen. What were you saying about that asinine saying, "Globally in the US"? The 360 nearly doubled the ps3 in US sales and who's below who in sales? The united states is not the center of the universe or the world.

Oh! you don't know about the local VGC meme "Globally in the US"... ^^^

No wonder you didn't get what I was saying xD



You meant what you originally said and that saying, sarcastically?

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kowenicki said:
Kynes said:

http://finance.yahoo.com/echarts?s=eurusd%3Dx+interactive

Weak euro -> less usd received by the console manufacturer in each sale -> no price cuts.

(this also means very bad news for sony, as europe is a huge market for them)

the yen hit record lows against the euro during the last quarter. Sony was creaming it in over the holiday period.

I'm not sure, but the manufacturing cost must be much more dependant on the USD strength than the JPY.



Kynes said:
kowenicki said:
Kynes said:

http://finance.yahoo.com/echarts?s=eurusd%3Dx+interactive

Weak euro -> less usd received by the console manufacturer in each sale -> no price cuts.

(this also means very bad news for sony, as europe is a huge market for them)

the yen hit record lows against the euro during the last quarter. Sony was creaming it in over the holiday period.

I'm not sure, but the manufacturing cost must be much more dependant on the USD strength than the JPY.



becaue they are made in china?

generic-user-1 said:
Kynes said:
kowenicki said:
Kynes said:

http://finance.yahoo.com/echarts?s=eurusd%3Dx+interactive

Weak euro -> less usd received by the console manufacturer in each sale -> no price cuts.

(this also means very bad news for sony, as europe is a huge market for them)

the yen hit record lows against the euro during the last quarter. Sony was creaming it in over the holiday period.

I'm not sure, but the manufacturing cost must be much more dependant on the USD strength than the JPY.



becaue they are made in china?

That's what they said on a financtial report, lower than expected profits for PS4 even with a much weaker JPY due to exchange rates.



You gotta crawl before you can walk. With its homeland in danger of being you dont go on the offensive. They take whatever monetary hit they think the division can afford and prioritize it on their own turf... If they succeed then you will start seeing that same pricedrop in europe instead.



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dyremose said:
If they succeed then you will start seeing that same pricedrop in europe instead.

I give them time until the release of Quantum Break ;)



I think after the fifa deal bombed in Europe they know they have no chance. Plus if they cut the price here too then sony is more likely to make a cut of their own. That would mean they sell just as little but for a loss instead of a tiny profit.



tiffac said:
The homeland is more important. Win that and they win the generation.


? ps4 already won this generation. 



With the strongly declining sales, I can see MSFT carrying on with the policy of selling at the higher price as the market is already Sonys in Europe. Soon Sony will have a 60% market share of current ben (ps4/wii U/XB1) and i can only see this climbing. Eventually the sheer size of the PS4 market will drive itself with MSFT having a choice......spend big with no guarantee of success or bow out. I can see the later happening in the not too distant future.

2015 - year XBOX stops selling in Japan
2016 - year XBOX stops selling in Europe/China

Its going to be a 2 market console for MSFT - US and UK.



I think it's more they want to concentrate on trying to win the closest markets. Hence the very heavy UK bundling in the run up to Xmas last year and the much more competitive price in the US.

If they win those markets, multi format releases are pretty much secured for any major titles. But they're also not bleeding out cash. IT's the same reason they only launched in so few countries. They know the markets they need to keep presence in. The losses incurred trying to keep pace in the other territories would not be offset even by higher success.



RIP Dad 25/11/51 - 13/12/13. You will be missed but never forgotten.