Who actually cares? They make 5 billion dollars per quarter.
Are you serious you think a company doesn't care if it's losing money? Please...
Wasn't losing money that they reached this good condition they are today. Money is what they care the most.
MS evidently do not care, success and marketshare far outweigh any profits for them right now.
Like I said, they make more than enough profit not to care about making a profit on Xbox right now. I'm sure they'd like to make a profit, but they can live without it, with ease.