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Forums - Movies & TV - Sony's "The Interview" Reports $15M in Online Sales and Rentals

sully1311 on 29 December 2014
spurgeonryan said:
After that 77 million download thread I thought it would be a lot more!


You honestly believed 1 in 4 Americans paid to watch this film?



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sully1311 on 29 December 2014
naruball said:
Not surprised.

Kept hearing how the whole exposure was great for Sony, best PR ever etc and had to laugh. A theater release would have made more. It wouldn't have been a massive success, but, in my opinion, much more successful than it will end up being under these circumstances.


It would of been a massive success if all the cinemas showed it. Case of "there's no such thing as bad publicity".



daredevil.shark on 29 December 2014
kowenicki said:
daredevil.shark said:
A new trend. This might be the end of theaters. Good numbers for Sony.


only on an internet gaming forum could someone say something this silly.

unless you are joking of course.




sully1311 on 29 December 2014
kowenicki said:
sully1311 said:
Dallinor said:

n extra.

They may make a substantial amount if the Netflix deal goes through though, and it's still set to release on other services.

Marketing budget probably wasn't that high. Got released on iTunes too.


True.

.....but when you factor in the $100m plus this hack cost them according to security experts plus the couple fo weeks down time at sony pictures then you see that this film is a disaster both financially and reputationally.

It amazes me people have been trying to spin this as something positive since the day it all blew up (to be fair its mainly gaming websites where for some reason people act this way even when its sony pictures and not playstation).   Contra to popular belief there is such a thing as bad publicity and this was a fine example.  Institutional racism and sexism exposed, treating their stars like idiots, a $100m  security bill and countless pissed of employees who are preparing class action lawsuits.


Oh yea, not disagreeing that the long term damage is going to be massive. IF the film did release in all the cinemas though I bet it would of easily paid for its overall budget and then some. Obviously this won't be this case though. Guessing that Sony will get ~$10mil of that the $15mil when Google gets paid.



naruball on 29 December 2014
sully1311 said:
naruball said:
Not surprised.

Kept hearing how the whole exposure was great for Sony, best PR ever etc and had to laugh. A theater release would have made more. It wouldn't have been a massive success, but, in my opinion, much more successful than it will end up being under these circumstances.


It would of been a massive success if all the cinemas showed it. Case of "there's no such thing as bad publicity".

The whole "there's no such thing as bad publicity" has been proven wrong so many times, it's not even funny. Kowen explained it very well for this case. It usually works for unknown actors/performers who become huge due to exposure. So, for someone like Rebecca Black and "Friday", sure. But for someone like Janet Jackson, it destroyed her career.

And this movie got publicity, not "bad publicity". It's not like an e-mail leaked in which James Franco called Amaricans "dumb" or something. North Korea and Sony got bad publicity, not the movie itself. 

Also my point was that  the publicity that this movie was getting would not bring more cash than had it been released normally in the theatres with simple advertising from Sony and no controversy.  



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sully1311 on 29 December 2014
naruball said:
sully1311 said:
naruball said:
Not surprised.

Kept hearing how the whole exposure was great for Sony, best PR ever etc and had to laugh. A theater release would have made more. It wouldn't have been a massive success, but, in my opinion, much more successful than it will end up being under these circumstances.


It would of been a massive success if all the cinemas showed it. Case of "there's no such thing as bad publicity".

The whole "there's no such thing as bad publicity" has been proven wrong so many times, it's not even funny. Kowen explained it very well for this case. It usually works for unknown actors/performers who become huge due to exposure. So, for someone like Rebecca Black and "Friday", sure. But for someone like Janet Jackson, it destroyed her career.

And this movie got publicity, not "bad publicity". It's not like an e-mail leaked in which James Franco called Amaricans "dumb" or something. North Korea and Sony got bad publicity, not the movie itself. 

Also my point was that  the publicity that this movie was getting would not bring more cash than had it been released normally in the theatres with simple advertising from Sony and no controversy.  

Well of course there is bad publicity it's just a figure of speech. But I bet this film (and film alone) would of been a financial success if it was released in the major cinemas.



Squeezol on 29 December 2014

Hopefully they don't end up losing money with this movie..



MoHasanie on 29 December 2014

Interesting. More movies should release like this. But the cost of fixing their security, dealing with this issue, and other expenses will probably never be recovered even if this movie does eventually release in cinemas.



    

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DirtyP2002 on 29 December 2014

Now they only need to get the other 55% of the budget, marketing costs and the hundreds of million USD from the hack back and ... we might see a zero here.



Imagine not having GamePass on your console...

Munkeh111 on 29 December 2014
kowenicki said:
daredevil.shark said:
A new trend. This might be the end of theaters. Good numbers for Sony.

only on an internet gaming forum could someone say something this silly.

unless you are joking of course.

Yes, $15m for one of the most hyped VoD releases ever. Pathetic compared to a cinema release

Cinemas aren't going anywhere any time soon