Pirating it right now, knew it wouldnt take long. Why wouldnt you do a worldwide launch -_-

Again, how is $6 way too expensive for a brand new movie? Did you want to pay $2-$3 or something? To see a movie in theaters each person needs to pay $10+ while with this a whole family can pay only $6 in TOTAL to see it first

This is why I think they're losing money. More than 1 person usually goes to the theater together which brings in more money. But renting it for $6 for 24 hours gives the opportunity for a full family to watch it multiple times.

You're looking from one angle. I see it from another: They are making an extra $6, because a family that paid $6 for the download would not have gone to the movies at all and spent $30-50. 

$50 for a family of four is a lot of money for a potentially bad movie, but for $6 they'll take the risk. At least, if the movie sucks, they don't have to walk out and drive back home, they can just press Stop and go to bed.

Kidding me???? It's on everything but PSN....... Effing Sony.
And to the people complaining about the $6 rental, go kills yourselfs.

Moderated,

-Mr Khan

What about the guy and his girlfriend or husband and wife who wanted to see it for a date? Now they don't have to spend that money, they can just spend $6 and watch it at their place. Or a group of 18-23 year old friends in college who like seeing movies in a group?

The family thing was just using his example. No parents are taking their kids to see this movie anyways.

But still, I think they'll come close to breaking even with this and more stuff down the line. The biggest profit generator for movies is more often than not disc and download sales, not movie tickets.

Well maybe in case their services could get hacked from releasing it on psn? Maybe xbox live will go done and psn will stay which would be genius move by sony.

This is their masterplan. 

Reviews on this one havent been that great, will wait for netflix.