They don't care.

Simple as that 

Being beat by 7-10k isn't ain't worth braging about. MS shouldn't want to brag.

If you can actually call it that...then you'd also call the previous 10 months of losses, Microsoft's arrogance.

Nothing would have really mattered. The Xbox One is destined to dominate in the US. So there is nothing Sony can do to stop that.

Go Green!

Everyone knows that the biggest battleground is the US. The ps4 has already won in every other major territory. Sony hasn't dropped the price yet because it hasn't lost momentum. That's the point of a price drop. Reinvigorate sales, and move on to the next group of people, who aren't willing to spend as much as the last group of buyers.

they don't need a price cut! they have almost 50% of market share over the rivals, one of than have a 1 year advantage, and when you compare X1 and Ps4, Ps4 lead is something like to 80%!

the gap is groing, Ps4 is winning, why sacrifice profit? Ps4 will seat in this 70-80% leading diference all the gen, perhaps even more, and will have something like 60% of marketshare easy on the long run.

I think that has been debunked?

Isn't sales like 1.2m to 800k.

Yeah if it was only 7-10k I wouldn't be nearly as humbled.

And I wonder what will happen when Sony does feel the need to drop the price and when...

MS: All punch in the adrenaline booster.

Sony: Oh shit. All brace yourself.