It isn't even outselling the PS4 worldwide, how the hell is it supposed ot catch up if the gap is just getting wider?

I really don't think they care.  They care about the U.S. and UK.   Those are the two major markets.  

EA's just trying to apply some pressure to Sony to compete on pricing so that they sell more PS4s as well. EA wins when either of them sell.

Of course.  They want them both to sell well.  Hell, they need them both to sell well.  

'We're catching up, high five!'
'But isn't the PS4 outselling you every week?'
'Yes, but we only look at the US and the UK, high five!'
'But didn't the PS4 outsell the XB1 in the US last month?'
'That's history, we're talking about the here and now, high five.'
'Isn't the increase in sales because of the lower price and free games?'
'Not at all! It's because we're back, back I tell you! High five.'
'Don't you think it's a little premature to be celebrating like this after being beaten easily for a year?'
'No, we're closing the gap and that's to be celebrated, high five.'
'But isn't the PS4 outselling the XB1 every week?'
'You already asked that ... high five.'
'Yeah and I'm asking it again because I don't understand what closing the gap means.'
'It means we're closing the gap ... high five ...'
'Do you mean losing by less?'
'10 million nearly, almost shipped ... high five ...'
'Are you going to answer the question?'
'Fuck off.'

EA bet on the right race horse. They and Microsoft are the most similar of all the major corporations in the industry. On outlook alone this should be a match made in heaven.

EA wants their top spot back, Ubisoft.

I am telling you, they were conspiring with MS to push the DRM thing and they are still supporting MS because is the one console maker that supports their vision.

It's everyone's vision.  Sony wants this also.  They just make it less obvious.  

of course they are but not the way MS had it in mind.

It has to be the Sony way lolololol!