I'm getting really annoyed with digital gauging of customer. We already know that digital game should cost 20-50% less then retail. 

*Zero retail mark-up (avg 25%)
*No manufacturing and distribution cost
* Reduce marketing cost (game can be sold with just digital marketing)
* No resales lost revenue
* Reduce risk and zero change for overstocking and potential loss of Digital compare to Retail.

Even for gamers we all agree that there more value if you can get a retail copy vs digital copy.

Why do we accept to pay the same price or pay more if you live in Europe when we know that games should cost less digitally. 

So far only Nintendo seem to have gotten it right... they offered the Deluxe digital promotion and games actually go on special pretty quickly on the digital store. I fully expected Sony and Microsoft to follow suite. But, so far change have been really slow and digital sales are few and far between on Xbox one anyways.  

Console manufacturer should partner with Electronic and computer store to sell their hardware and accesories and reduce their reliance and power that retail have over them. I'm an Xbox One owner and has the market leader (Sony's PS4), I can't wait for PS4 to be a massive success. Heres hoping that PS4 can sale over 5 million hardware this Holiday. This would get them very close to the 20 million mark worldwide. At this stage Sony could greatly increase revenue by promoting digital sales. With an establish hardcore customer base they won't have to rely on retail and screw digital customers. 

Xbox One owners will also benefits since Microsoft will have to match the digital price set by Sony.

The starting price should be at least $15 cheaper than physical. Shit is rather ridiculous.

For third-worlders such as myself, the prices of digital games can be really fucking great. I got some amazing deals on the PSN, buying games for a fraction of what they'd cost me in physical form.

And then there's Steam. Oh, sweet and delicious Steam.

If digital is more convenient for you, why do you mind paying the same? Most games get sold at retail, and not only get sold, also advertised which bring in digital sales as well. 60$ is gauged as the price people are willing to pay, and that doesn't change with digital. You also really don't want to mess with the bread and butter of retail stores. When you combine all these, it's fair.

There are some very nice sales with digital. Like right now on PSN there's Knack and Infamous: SS for 21 EUR, Killzone for even less. Kind of insulting considering the triple pack bundle, in fact.

Exactly if I told you that digital games would cost 10-20% less then retail. You might still want the retail version but the Digital version sunddenly much more attractive and Sony and Microsoft would actually make more money by selling the game digitally. 

How many of us missed owning DVD, Music CD, VHS and even books. Sure the collectors are crying blaphemy but the average customers is much more happy going on netflix than having to spend $15-20 and going at retail to get a DVD. 

Once Sony and Microsoft establish a big enough customer base... you will see the digital price greatly reduce. EA access is an early promised of that digital future. Many gamers have complained about EA access but where else can your access to six games and have access to five 6-hours full game trials for only $5. This is greatly going to reduce the cost of a hobby we all love and Sony and Microsoft revenue will actually increase has our cost go down.

You completely forgot about publishers.

Meh, I'd be happy if we NEVER went digital. I don't mind it as an option, but having physical games should always be something you can buy imo.

I can't agree with this statement anymore than I already do. If I could make love to this statement, I just might. Because I really really never wanna live in an age where I can't lick my video games.

There is only profit in digital sales. Retail overstock, over shipping and returns is extremelly risky and costly. If you buy a PS4 game a retail for $60, Sony and Developer net $27 revenue. The same game sold digitally will result in slightly less then $55 revenue (credit card fee or digital transfer fee might be around $2-5). So no it's shouldn't be the same price. 

Retail mark-up has been gauging customers for years and many retail have failed in recent years has customer become more savy and internet shopping have provided much cheaper alternative.

I can actually live with pairity between retail and digital for now but digital price should drop along with retail price. Sony and Microsoft store are very slow to adjust their digital price.

Music CD used to cost $12-15 and most of the song were crap for the one or two good songs. 

Now it cost $1 or less per song digitally. 

The cost of paying game digital would be cut by half.... new release would cost $19.99-29.99 compares to the $59.99-69.99. Would you still want to pay $59.99-69.99 at retail when you can go digital for $19.99-29.99???