Ummm how does that make the consumer losers? They get stuff on sale that is normally higher in price earlier in the year.

Look at all the hype surrounding it, look at the fact that it screams "BUY THIS CRAP YOU DON'T NEED, NOW!", look at the trampling of people just to save a quick buck.

You feel like you save cash. That's it.

while you're technically right about the whole preception of Black Friday it still offeres the best deals of the year. So I wouldn't say the consumers are losers for wanting to save money. Well except the few who get trampled on, which is unfortunate. If anything these stores should force people to be in orderly lines rather than letting people run into the store. 

The Jacksonville Jaguars lose.

Really, retailers lure you in with incredibly cheap TVs, games that weren't selling, etc. The sales are legit. The thing is, they're trying to get you into the store and spending money. You may buy a copy of NSMB U for $20....but then you'll buy a controller for full price. You may come to buy one of the $99 HDTVs that they advertised but only had two in stock but you're not going to leave empty handed.

The increased customers in store equal increased sales on merchandise. Nobody loses. Hell, some retailers will offer $100 gift cards on consoles if it means you'll buy from them and not the other guy.