Every other week I seem to hear news concerning Ubisoft which puts them in a bad light, they seem to garner more bad press than EA lately, which is a shame as I always used to like Ubisoft.

Some of the recent events that spring to mind...

Watch_Dogs bait and switch

Assassins Creed Unity parity

Removing Ubisoft games from Steam

As a Nintendo fan: Yes

For Sony and Nintendo fans, yes.

For everyone else, no.

It's way too early to decided if they will be the most hated for the entire gen, but they're certainly doing their best to piss everyone off.

Why would they be the most hated by Nintendo fans? They don't deserve much praise for their treatment of the WiiU, but at least they're actually putting some games on it. The same can't be said of most 3rd party devs/publishers. 

Damn, I didn't know that. Will uPlay be another Origin?

That means no Far Cry 4 for me because I can't support that crap

This. 

Surely Ubisoft would be a favourite and get more support. They showed faith for quite a while. 

I think most of Xbox fans will not agree Lol, but it's weird when one company has a unlimited unprecedented partnership, the rest of company will be sacrifice.

I think that's the bad culture of capitalism model in industry.

Is Ubisoft gonna be this gen's most hated developer/publisher?

For most gamers, no. For "Nintendo only" users... Oh yeah.

They're the laziest and greediest developers I've seen in the past years. They have all the things that could make a developer bad. Day 1 or Preorder DLC? Done. Unoptimised ports? Yup.