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Sony on track to lose 2.1 billion dollars

Forums - Sony Discussion - Sony on track to lose 2.1 billion dollars

Fei-Hung said:
The electronics market no longer is about advanced technology but about the cool brand. Apple have been imitating and behind d Android for a while but they make tons more profit by overcharging and selling their products like hot cakes.

Sony needs to make less products and market them better and more!


This is exactly it. IMO Sony needs to cut down a few of their divisions to single branded devices. One Bravia TV label with multiple sizes, the RS, KLD, XBR variations confuse consumers and make marketing harder. On the Phone side they have Xperia M, T, and Z is the same situation.

If Sony was to refine down to the Bravia XBR only, and offer 40, 47, 52, 60, and 70in versions they could focus marketing, and cut costs.

The cut the phone line down to Xperia Z models only. Offer a Z Compact with 4.5in screen, a Z flagship 5.5in screen, and a Z ultra 6.5in screen.

On the Xperia side they already have one of the best and least expernsive phones available in the Z3 and Z3 Compact. They just need carrier support from all carriers in the markets they are released in, and a massive marketing push followed by good consistent brand aknowledgement. These phones are sold at a decent profit already, but the volume is just to small.

On the Brvia side things are much more difficult. Though they constantly have the best displays, and prices have plumited in the last few years, putting them very competitive or lower than competition. The amount of momentum LG and Samsung have in the mid to high range sets will be hard to overcome, but is possible with better integration from all sony services. With PS Now, Music/Video Unlimited, and leading the way with OTT live TV they could get a decent amount of momentum behind the Bravia brand.



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Puppyroach said:
I didn't think they would make such a colossal loss last quarter, and at this rate they are getting dangerously close to being bought by other companies. They need to turn things around NOW, not next year or the year after that!

The loss last quarter was due to a one time write-down charge to its mobile division. Outside of mobile, everyone of of their division was up YOY (with only pictures making an operating loss, though it was 1/18th of the loss it made last year). They were expected to make a $1.7b loss, but thanks to the growing health of their other divisions, it ended up being $1.2b.

Sony is still floating down shit creek, but unlike this time last year, they have a paddle now :p



Yeah blame it on everything else except the gaming division. The truth is that the gaming division is not making big profits either...



sam987 said:
Yeah blame it on everything else except the gaming division. The truth is that the gaming division is not making big profits either...


How is the gaming division the problem then?



On the bright side this should only last till 2016 after the restructuring is done. Well... hopefully ^^;;



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Seece said:
gooch_destroyer said:
Seece said:
gooch_destroyer said:
"Sony's Doom I tells ya Dooooooooooooooooooooom"

Ya it's silly calling doomed I'm sure you agree, but a lot of people here act like news like this is nothing and meaningless.


It's like we see these threads every of so often, y'know? I almost thought Kowen made this.

So?

And we do, Sony is continually getting in worse shape, not better.


Actually Sony is doing better and better. The huge loss in mobila was due to a wrie-down in goodwill. Their mobile division actually made an operating profit and every segment except mobile (which I've already explained why) and pictures made a profit. They're on their way to making a profit in fiscal year 2015.

 

This is one of the few posts I've seen you make where you haven't properly researched the subject.



Teeqoz said:
Seece said:
gooch_destroyer said:
Seece said:
gooch_destroyer said:
"Sony's Doom I tells ya Dooooooooooooooooooooom"

Ya it's silly calling doomed I'm sure you agree, but a lot of people here act like news like this is nothing and meaningless.


It's like we see these threads every of so often, y'know? I almost thought Kowen made this.

So?

And we do, Sony is continually getting in worse shape, not better.


Actually Sony is doing better and better. The huge loss in mobila was due to a wrie-down in goodwill. Their mobile division actually made an operating profit and every segment except mobile (which I've already explained why) and pictures made a profit. They're on their way to making a profit in fiscal year 2015.

 

This is one of the few posts I've seen you make where you haven't properly researched the subject.

YEN. That is all I have to say. This is not Sony's doing.

BIB: I'll believe that when I see it!!!!



 

Seece said:
Teeqoz said:
Seece said:

So?

And we do, Sony is continually getting in worse shape, not better.


Actually Sony is doing better and better. The huge loss in mobila was due to a wrie-down in goodwill. Their mobile division actually made an operating profit and every segment except mobile (which I've already explained why) and pictures made a profit. They're on their way to making a profit in fiscal year 2015.

 

This is one of the few posts I've seen you make where you haven't properly researched the subject.

YEN. That is all I have to say. This is not Sony's doing.

BIB: I'll believe that when I see it!!!!


Sony loses money from yen devaluation...

 

EDIT: nvm, it's beneficial for them.



Businesswars as usual. American companies probably would like to buy into sony before they actually make profits again.



LemonSlice said:
Sony should sell itself some insurance. Yikes. I hope the PS4 is geared for profit.

That would ruin them finally.

 

In seriousness, this is not good for the company. Yes, it needs years before a big company like Sony goes under and reverse cource is possible, look at Yahoo, Nokia or Apple. But sometime it happens. I hope if it does, the Playstation band lands in good hands, that don't ruin gaming. I'm sure it will be sold, as it is profitable.



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