The electronics market no longer is about advanced technology but about the cool brand. Apple have been imitating and behind d Android for a while but they make tons more profit by overcharging and selling their products like hot cakes.
Sony needs to make less products and market them better and more!
This is exactly it. IMO Sony needs to cut down a few of their divisions to single branded devices. One Bravia TV label with multiple sizes, the RS, KLD, XBR variations confuse consumers and make marketing harder. On the Phone side they have Xperia M, T, and Z is the same situation.
If Sony was to refine down to the Bravia XBR only, and offer 40, 47, 52, 60, and 70in versions they could focus marketing, and cut costs.
The cut the phone line down to Xperia Z models only. Offer a Z Compact with 4.5in screen, a Z flagship 5.5in screen, and a Z ultra 6.5in screen.
On the Xperia side they already have one of the best and least expernsive phones available in the Z3 and Z3 Compact. They just need carrier support from all carriers in the markets they are released in, and a massive marketing push followed by good consistent brand aknowledgement. These phones are sold at a decent profit already, but the volume is just to small.
On the Brvia side things are much more difficult. Though they constantly have the best displays, and prices have plumited in the last few years, putting them very competitive or lower than competition. The amount of momentum LG and Samsung have in the mid to high range sets will be hard to overcome, but is possible with better integration from all sony services. With PS Now, Music/Video Unlimited, and leading the way with OTT live TV they could get a decent amount of momentum behind the Bravia brand.
Stop hate, let others live the life they were given. Everyone has their problems, and no one should have to feel ashamed for the way they were born. Be proud of who you are, encourage others to be proud of themselves. Learn, research, absorb everything around you. Nothing is meaningless, a purpose is placed on everything no matter how you perceive it. Discover how to love, and share that love with everything that you encounter. Help make existence a beautiful thing.
Kevyn B Grams
KBG29 on PSN&XBL