Microsoft letting as many people as possible know about Sunset Overdrive before the release. 

Tip: If you're being sponsored by a game on Youtube you have to say that you're being paid to play it.

https://www.youtube.com/watch?v=B88au83E_ec

big promo

Why am I not surprised that Microsoft is trying to tap into the youtube community to sponsor they're games? Microsoft has always done this, I remember a like a month of two ago Microsoft made some famous youtubers fly to some random location to play sunset overdrive, so this doesn't come as a surprise.

That's a good marketing move by MS, but it's a little too obvious (name of the video).

Not commenting on the game. It's just that I am shocked to see 31 million people follow this guy.

The only place I would follow him is a dark alley with a baseball bat...

PewDiePie has a big casual fanbase,this is actually a big marketing strategy for coming holiday...

Tip: If you're being sponsored by a game on Youtube you have to say that you're being paid to play it.

There's no link to go pre-order Sunset Overdrive so MS did not pay him. They just gave him the game and his viewers will vote to see if he uploads more, not MS.

But he already had a One... at least I think it was him.

There is no sponsoring here. What's wrong with going after the Youtube community? Its the #2 search engine in the world. You're acting like they don't make TV commercials anymore?