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Forums - Microsoft Discussion - Microsoft ditching the Nokia name on smartphones

Jaywood2010 on 22 October 2014
MoHasanie said:
JayWood2010 said:

Not in terms of phone brand recognition. Most people don't even know MS makes phones or even has an phone operating system. And in developing countries, the old Nokia phones still sell a huge amount. 


In terms of recognition as a whole. Most people knows who Microsoft, Google, Apple, Samsung, etc is.  Most people in todays world where Iphones and Android is like 70%+ of the market does not know what Nokia is.  I dont know about every country across the world though

Anyways,  as mentioned above, MSFT bought one division of Nokia, not the whole company.  So that should end that question




       

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NobleTeam360 on 22 October 2014
Imaginedvl said:
Jizz_Beard_thePirate said:
Pretty strange to buy Nokia and then get rid of the name

They did not buy Nokia... But one division of it.

And if I'm not mistaken, part of the deal was to be able to use the "Nokia" name for a certain amount of time only.

So this is perfectly expected :)

Pretty much this.



Raven on 22 October 2014
Imaginedvl said:

Microsoft did NOT buy the Nokia brand... Just the phone division.
http://en.wikipedia.org/wiki/Nokia

Also Microsoft can use the Nokia name for 18 months only, so again, it is just normal and expected.

 

If that's the case, then it makes sense. I knew they didn't buy all of Nokia, but wasn't sure what the restriction on using the Nokia brand for phones was.



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Burek on 22 October 2014
RavenXtra said:
MoHasanie said:

Not in terms of phone brand recognition. Most people don't even know MS makes phones or even has an phone operating system. And in developing countries, the old Nokia phones still sell a huge amount. 

This. Nokia's brand is massively recognizeable when it comes to phones, seems wasteful for Microsoft to have spent so much on the brand only to ditch it.

I was going to say this exactly. In the early 2000s, almost all phones were Nokia, and people have gotten really used to expect a quality, reliable phone from them.

Microsoft, on the other hand, even though a huge brand name for Windows and Office, has never gotten the recognition as a hardware manufacturer in most of Europe. 

This move will just hurt their phones here (not that they are doing well anyway). 

It increasingly looks like MS is concentrating their hardware products to US only, content to let RoW continue ignoring them.



QUAKECore89 on 22 October 2014
MoHasanie said:
JayWood2010 said:
MoHasanie said:
QUAKECore89 said:
Strange, Microsoft is going to be just like Apple.

Seems strange to get rid of the entire brand. Nokia is still a strong brand name in the developing world so I'm not sure why they want to get rid of it. 


Because Microsoft > Nokia by far

Not in terms of phone brand recognition. Most people don't even know MS makes phones or even has an phone operating system. And in developing countries, the old Nokia phones still sell a huge amount. 

I remember Nokia 6600 was pretty awesome & blew my mind. Good time!



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Jizz_Beard_thePirate on 22 October 2014
Imaginedvl said:
Jizz_Beard_thePirate said:
Pretty strange to buy Nokia and then get rid of the name

They did not buy Nokia... But one division of it.

And if I'm not mistaken, part of the deal was to be able to use the "Nokia" name for a certain amount of time only.

So this is perfectly expected :)

Yea thats what I ment loll, sorry for the confusion

But hmm, if it was for a limited time only, thats a bit of an interesting deal, I guess all of the cost went into R&D stuff then?



                  

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Raven on 22 October 2014
JayWood2010 said:

In terms of recognition as a whole. Most people knows who Microsoft, Google, Apple, Samsung, etc is.  Most people in todays world where Iphones and Android is like 70%+ of the market does not know what Nokia is.

Anyways,  as mentioned above, MSFT bought one division of Nokia, not the whole company.  So that should end that question

I seriously doubt people don't know what Nokia is anymore. Nokia has been one of the best-selling handset makers for a long time. A few years of Android wouldn't have wiped away such a long history of popular devices.

http://en.wikipedia.org/wiki/List_of_best-selling_mobile_phones



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MoHasanie on 22 October 2014
Jizz_Beard_thePirate said:

Yea thats what I ment loll, sorry for the confusion

But hmm, if it was for a limited time only, thats a bit of an interesting deal, I guess all of the cost went into R&D stuff then?

Maybe they bought them for the patents Nokia had. 



    

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Jizz_Beard_thePirate on 22 October 2014
MoHasanie said:
Jizz_Beard_thePirate said:

Yea thats what I ment loll, sorry for the confusion

But hmm, if it was for a limited time only, thats a bit of an interesting deal, I guess all of the cost went into R&D stuff then?

Maybe they bought them for the patents Nokia had. 

Mhmm, thats true! Patents are quite useful these days, specially with all the suing going on loll



                  

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super6646 on 22 October 2014
Mystro-Sama said:
Why did Nokia even sell out anyways? They were making millions back in the day.


sorry you're in 2007, please go back