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Forums - Sales Discussion - some1 curious about driveclub retail legs? [german pal chart week 42]

01 (NE) PS4 THE EVIL WITHIN (BETHESDA SOFTWORKS)
02 (03) PS3 FIFA 15 (ELECTRONIC ARTS)
03 (02) PS4 FIFA 15 (ELECTRONIC ARTS)
04 (NE) PS3 THE EVIL WITHIN (BETHESDA SOFTWORKS)
05 (10) PS4 THE LAST OF US (REMASTERED) (SONY COMPUTER ENTERTAINMENT)
06 (NE) XBO THE EVIL WITHIN (BETHESDA SOFTWORKS)
07 (04) PS4 MITTELERDE: MORDORS SCHATTEN (WARNER BROS. INTERACTIVE)
08 (05) 3DS SUPER SMASH BROS. FOR NINTENDO 3DS (NINTENDO)
09 (06) PS4 NBA 2K15 (TAKE-TWO INTERACTIVE)
10 (NE) PS3 BORDERLANDS: THE PRE-SEQUEL! (TAKE-TWO INTERACTIVE)
11 (NE) PC BORDERLANDS: THE PRE-SEQUEL! (TAKE-TWO INTERACTIVE)
12 (NE) PS3 F1 2014 (BANDAI NAMCO GAMES)
13 (15) 3DS TOMODACHI LIFE (NINTENDO)
14 (07) 360 FIFA 15 (ELECTRONIC ARTS)
15 (01) PS4 DRIVECLUB (SONY COMPUTER ENTERTAINMENT)
16 (NE) PC THE EVIL WITHIN (BETHESDA SOFTWORKS)
17 (11) PC DIE SIMS 4 (ELECTRONIC ARTS)
18 (16) PS3 MINECRAFT- PLAYSTATION 3 EDITION (AK TRONIC)
19 (NE) 360 THE EVIL WITHIN (BETHESDA SOFTWORKS)
20 (13) WII SKYLANDERS: TRAP TEAM - STARTER PACK (ACTIVISION BLIZZARD)
21 (12) PS4 DESTINY (ACTIVISION BLIZZARD)
22 (NE) 360 BORDERLANDS: THE PRE-SEQUEL! (TAKE-TWO INTERACTIVE)
23 (08) PC MITTELERDE: MORDORS SCHATTEN (WARNER BROS. INTERACTIVE)
24 (14) XBO FORZA HORIZON 2 (DIVERSE DISTRIBUTOREN)
25 (09) PS4 ALIENS: ISOLATION - RIPLEY EDITION (KOCH MEDIA)
26 (19) 3DS FANTASY LIFE (NINTENDO)
27 (17) XBO MITTELERDE: MORDORS SCHATTEN (WARNER BROS. INTERACTIVE)
28 (18) PS3 SKYLANDERS: TRAP TEAM - STARTER PACK (ACTIVISION BLIZZARD)
29 (25) WII FIFA 15 - LEGACY EDITION (ELECTRONIC ARTS)
30 (36) PS3 GRAND THEFT AUTO V (TAKE-TWO INTERACTIVE)
31 (31) PS4 MINECRAFT - PLAYSTATION 4 EDITION (AK TRONIC)
32 (51) PC DIABLO III: REAPER OF SOULS (ACTIVISION BLIZZARD)
33 (NE) PC F1 2014 (BANDAI NAMCO GAMES)
34 (20) PC FIFA 15 (ELECTRONIC ARTS)
35 (59) PS3 CALL OF DUTY: GHOSTS (ACTIVISION BLIZZARD)
36 (46) PS4 WATCH DOGS - BONUS EDITION (UBISOFT)
37 (66) PS3 BATTLEFIELD 4 (ELECTRONIC ARTS)
38 (64) PS3 ASSASSIN'S CREED IV - BLACK FLAG (UBISOFT)
39 (24) PS3 DESTINY (ACTIVISION BLIZZARD)
40 (30) PS4 DIABLO III - REAPER OF SOULS (ULTIMATE EVIL EDITION) (ACTIVISION BLIZZARD)
41 (21) PS3 NBA 2K15 (TAKE-TWO INTERACTIVE)
42 (NE) 360 F1 2014 (BANDAI NAMCO GAMES)
43 (26) WIU HYRULE WARRIORS (NINTENDO)
44 (44) 3DS FIFA 15 - LEGACY EDITION (ELECTRONIC ARTS)
45 (22) 360 FORZA HORIZON 2 (DIVERSE DISTRIBUTOREN)
46 (23) WIU SKYLANDERS: TRAP TEAM - STARTER PACK (ACTIVISION BLIZZARD)
47 (41) WIU MARIO KART 8 (NINTENDO)
48 (39) 360 MINECRAFT - XBOX 360 EDITION (AK TRONIC)
49 (38) PS3 CALL OF DUTY: BLACK OPS II (ACTIVISION BLIZZARD)
50 (27) XBO FIFA 15 (ELECTRONIC ARTS)

http://www.neogaf.com/forum/showpost.php?p=135409327&postcount=158

 

germany was the only european territory, where driveclub charted #1 in its first week (because of 2 promotions from amazon.de back in 2013. buy 2 third party games, get one first party free. buy ps4 for 399 and get driveclub for 20 euro)

uks second week drop was just 45%, but i suspect it was because of the bundles and we see a bigger one in week 3 (fifa 15 + minecraft bundle back at 349 and the wihe ps4 standalone available)



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Not surprising. We'll see if it'll pick up after the server issues are sorted out.
So DriveClub was part of a promotion way back in 2013? Wow.



LemonSlice said:
Not surprising. We'll see if it'll pick up after the server issues are sorted out.
So DriveClub was part of a promotion way back in 2013? Wow.


it was announced as launch game. and beside  fifa and cod (shooters), racing games are the third bigges seller on consoles here in germany (even gt6 did very well, while bombed hard in some other territories)

 

i know one guy in person and several on german forums, who just kept theire preoders for the whole year.

would u cancel ur 20 bucks preoder game u get from that promotion without anything in return? ofc not ;)

 

this was mainly due to the rumored february 2014 realse. the game promo was from december and all paticipants got theire other 2 games or the console alreday and just waited for the rest to be delivered in februaray. but the game was delayed. and after that u could decide if u cancel it and get ur money back, or keep the preoder and still a new relase for 20 bucks on day one

 

 

edit:

japan for reference

 

26./26. [PS4] Destiny # <ACT> (Sony Computer Entertainment) {2014.09.11} (¥8.532) - 1.506 / 114.600 <80-100%> (-26%)
27./07. [PS4] Driveclub <RCE> (Sony Computer Entertainment) {2014.10.09} (¥6.372) - 1.488 / 9.099 <40-60%> (-80%)
28./00. [PSV] Toukiden: The Age of Demons Extreme # <ACT> (Koei Tecmo) {2014.08.28} (¥6.264) - 1.485 / 148.562 <80-100%>

 

sold through week one was 20-40%



Doesn't look too bad to me. Scratch the newly released games and Fifa which always sells more than everything else in Germany and it's at rank 6 :)

Could very well be back in Top 10 next week. Then again it was never supposed to sell well in retail.



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looks like 5k-ish



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vivster said:

Doesn't look too bad to me. Scratch the newly released games and Fifa which always sells more than everything else in Germany and it's at rank 6 :)

Could very well be back in Top 10 next week. Then again it was never supposed to sell well in retail.


its already below f1 2014 ps3 version

 

 

for comparison this is week 42 uk:

driveclub ps4 #7

f1 2014 x360 #18

f1 2014 ps3 #22

 

its very bad for a racer in germany



prinz_valium said:
vivster said:

Doesn't look too bad to me. Scratch the newly released games and Fifa which always sells more than everything else in Germany and it's at rank 6 :)

Could very well be back in Top 10 next week. Then again it was never supposed to sell well in retail.


its already below f1 2014 ps3 version

 

 

for comparison this is week 42 uk:

driveclub ps4 #7

f1 2014 x360 #18

f1 2014 ps3 #22

 

its very bad for a racer in germany

Don't know what you're getting at. F1 2014 was released in that week. It will be below Driveclub next week for certain. Also F1 is arguably a lot more popular in Germany than UK.



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vivster said:
prinz_valium said:
vivster said:

Doesn't look too bad to me. Scratch the newly released games and Fifa which always sells more than everything else in Germany and it's at rank 6 :)

Could very well be back in Top 10 next week. Then again it was never supposed to sell well in retail.


its already below f1 2014 ps3 version

 

 

for comparison this is week 42 uk:

driveclub ps4 #7

f1 2014 x360 #18

f1 2014 ps3 #22

 

its very bad for a racer in germany

Don't know what you're getting at. F1 2014 was released in that week. It will be below Driveclub next week for certain. Also F1 is arguably a lot more popular in Germany than UK.


not only f1 is more popular in germany. its racing games itself.

but as i said. its even behind f1 while uk showed a different picture. i doesnt have the legs u would expect from a racing game of the leading console here.

 

and im not even sure, if f1 will be below driveclub next week in germany.

last gen sales drop with lower numbers than current gen ones because of the big installbase and very frontloaded current gen games

and without any retailer promotions for driveclub or driveclub bundles, the sales will drop hard. non happend this week.



prinz_valium said:


not only f1 is more popular in germany. its racing games itself.

but as i said. its even behind f1 while uk showed a different picture. i doesnt have the legs u would expect from a racing game of the leading console here.

 

and im not even sure, if f1 will be below driveclub next week in germany.

last gen sales drop with lower numbers than current gen ones because of the big installbase and very frontloaded current gen games

and without any retailer promotions for driveclub or driveclub bundles, the sales will drop hard. non happend this week.

I guess you conveniently forgot the other thread where some people and I  explained why retail numbers for DC will suck. Not because of the game, but its circumstances. You can't compare it with other racing games or any other games for that matter unless they also have half of the game for free.

I am surprised that the sales are that high even, which might be connected to the missing free version of the game where people couldn't wait and plunged.

The rest of the potential buyers will get the free version and either get their fill from that or upgrade it to full digitally. I don't think it's a stretch to say that driveclub will have by far the highest digital/physical ratio of any physical release in 2014.

I'd wait for Sony's digital numbers before I argue about the sales of it.



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highest Ratio, yes
but still low Overall numbers

because many or most overestimate the digital sales.
what about the average guy. do they all know about driveclub PS+ and free Version?
the free Version ist not even out now. how should they know about it?
and People who not already own a PS4 cant know or buy that game either. so its hard to advertise it to new customers. u still just can use the normal phiscal realse and Version

i still do know People, who never ever had a look at the PS online store. they just buy theire yearly cod and fifa on disk.


the Price is a Point, but its still only 1/3 saving. tahts a good deal, but not a gangbuster deal everyone would kill for ;)



lets do some math:
30% digital attach rate
50% digital attach rate
70% digital attach rate

200k retail --> 285/400/666,5
300k retail --> 428,5/600/1000
400k retail --> 571,5/800/1333
500k retail --> 714/1000/1666,5


so it Need to sell 500k Units retail to reach 1.5m by 70% digital attachrate.
but it wont have a 70% digital attach rate



as i said earlier. we should just wait for the psn Bestseller lists for cotober and see if driveclub will #1 at least for eu

 

edit: look at mincecraft on x360. digital version releases 6month earlier. its a cheap 20 bucks "arcade" game, but the digital:physical sales ratio is just 55:45 (number out of my mind. need to check numbers. dont have time for that anymore)

 

imho driveclub will be in the 30-40% digital attachrate range. not more