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Forums - Sony Discussion - Sony cutting Smartphone target again? already? Loeb sells all Sony stock.

Wazowski said:

if sony wants to keep in the smartphone business first it needs to get rid the xperia brand.. get something fresh, their flagships are great, but the xperia itself its dated and people never got into it very much.. they need to try to compete in the mid tier cellphones (like motorola did) and think later about making a flagship because that market is oversaturated..


The problem is that Sony loses money on mid-tier and make on flagship... so having less revisions on flagship and basically cuting mid-tier would be better than the opposite.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

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thismeintiel said:

Hear, hear.  The truth is, he was only looking to make a quick buck off of his stock when/if Sony spun off the movie division.  He didn't care about the well being of Sony and its employees.  Glad I won't have to see several threads opened anymore about his BS statements each month. It's also good to see that Sony's stock actually closed slightly up today, even with this news/rumor.

Sony just needs to continue to trim the fat on divisions that cause them losses.  They already started this with the TV spinoff and PC division sale, so I hope they do continue.  Though, I can understand the mistake of investing into their phones too much.  For a little while there it seemed they had it turned around, even posted a few quarters of profit.  Just need to be more cautious in the future.  Just focus on Insurance, PS4, Cameras, Phones (but not too much, and position yourself to drop it if things continue going south), Movies, Music, and TV (shows, not actual units.) 

It will be interesting to see next quarter's numbers after the Xmas sales boost.  Especially, from the gaming division.

Basically this. Sony has the capacity to be profitable on a consistent basis. However, they've been losing a lot of money for their smartphone division due to not-so-smart decisions. They'll never make it big in the smartphone market, but they can still make profits by focusing only on flagships (and the Z3 is miles better than the iPhone 6, in my opinion). Making less revisions will also cut costs in R&D. There is leaked info saying that Sony will go from bi-annual releases to annual releases with the Xperia.

It'll also benefit Sony if they don't make overly optimistic forecasts.



y u ppl no buy fones



Wazowski said:

if sony wants to keep in the smartphone business first it needs to get rid the xperia brand.. get something fresh, their flagships are great, but the xperia itself its dated and people never got into it very much.. they need to try to compete in the mid tier cellphones (like motorola did) and think later about making a flagship because that market is oversaturated..

At least they have a brand right now. It would be silly to just get rid of a brand that they've worked hard to make. 



    

NNID: FrequentFlyer54

Can someone explain to me, why if Sony consider Smartphones so important why the completely refuses to market their phones in the US, and that's when they even bother to sell them



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I have a Xperia E1. It is so cool!



My grammar errors are justified by the fact that I am a brazilian living in Brazil. I am also very stupid.

My PS4 am cry :(