It's incredible that they're going so badly when they have the contracts for the GPUs of 5/6 currently available consoles.

It's not surprising when you think about ...

Consoles are low margin for AMD compared to their professional market and when you keep making crap CPUs for 8 years straight be prepared to be bashed by the market. 

I tell you if Intel ever figures out a wat to make discrete GPUs it'll be the end of AMD and I'll be screaming the #IntelMasterRace shit from the bottom of my lungs faster than a desert melting a cube of ice. 

You know your in trouble when you do nothing but keep sucking for 8 years straight while being valued at less than 3 billion dollars at the forefront of high technology and it'll be a miracle at this rate to see AMD still standing at the end of this decade. AMD's other stupid decision is when they replaced a team of 40 skilled microprocessor designers who were responsible for the Athlon 64's with 200 apathetic engineers who do nothing but keep respinning the same dies over and over again. This just shows how bad the situation is for AMD ... 

So they don't make much money from selling the GPUs for the PS4/Xbox 360/Xbone/Wii/Wii U, even with the PS4's strong sales?

That's a better way to put it but the strategy behind selling low margin parts is that you expect to make money off by selling at high volumes to net a moderate gain in profit. 

So it's not that AMD doesn't make much money off of the chips that they sell to their customers such as Sony, Microsoft, as well as Nintendo, but rather AMD's other issues such as selling desktop CPU/APUs at a loss that keeps them from being profitable ... 

HBM is literally the definition of cutting edge, and is being codeveloped by AMD. Nvidia tried and failed their attempt, and will not be at least a year behind if not more if this article is true. The Pirate Islands series will utterly demolish Nvidia's Maxwell if AMD prices it correctly, and their APUs will become black-magic with this technology.

If they play their cards right, AMD will own the dedicated GPU market and APU market for a solid year without competition.

Don't believe that AMD will deliver. 

Their track record says otherwise ... 

I don't really care about track records, purely speaking this IS cutting edge technology and AMD has a year headstart on it (at least, who knows how long Nvidia is going to flounder around after their failed attempt).

They have every advantage to take here and, given their utter financial straights, they will do whatever they can. They recently did the exact right thing when Maxwell released and slashed prices across the board for their old GPUs to keep themselves relevent in the interim. Its not like they are utterly obtuse and incapable of sound decisions.

And at the end of the day: You DON'T want AMD to fail. Because they are literally the only thing preventing both CPUs and GPUs from turning into monopolies.

This IS a RUMOR ... Believing in the hype will be AMD's downfall and nobody wants a repeat of the "Bulldozer" fiasco. 

Slashing prices ISN'T a great idea either since it cuts into AMD's profits and their already cash strapped as it is ... No matter how much AMD desires to gain the upper hand for their benefit they can't and they won't be able to deliver it. 

I don't want AMD to fail but their giving me no reasons to be redeemable when they aren't up to the task. Your last line was absolutely hilarious ... As far as anyone's concerned Intel already has a monopoly on the x86 market so AMD already failed to prevent that from happening. You may have a point about GPUs since I sense that Nvidia has even worse intentions than Intel as it is but sooner or later AMD won't be able to keep up since they keep losing money quarter after quater indefinitely. 

There is no rumor on AMD co-developing the HBM standard. They are doing it. The only rumor, and one I already was taking into account when I said if they release and price right (as in even HAVE HBM in Pirate Islands), they will have a year+ head start. I am not taking rumors as reality, don't confuse me for a fool, I am speaking on the possibilities that are available if AMD plays their cards right on this news.

HBM has been effectively completed for a while now but there are many, many circumstances which may preclude its inclusion within the Pirate Islands designs.

As per the rest, slashing prices is the only idea and move there is. Simple as that, they have nothing else to offer other than a lower price point across the board to fight the much better Maxwell designs at the moment. They can't magically shit out a new generation of cards before they are ready.

Just because they co-developed the standard doesn't mean that it will get implemented as soon as possible for a new product. DDR4 has been standardized ages ago by JEDEC and only gotten implemented recently.