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Forums - Gaming Discussion - COD: Advanced Warfare Preordering more than 50% behind Ghosts

Call of Duty: Advanced Warfare preorders are still sluggish

Activision is one of the biggest video game publishers in the world thanks to a handful of gigantic properties. But as it unleashes its upcoming megahit, its most successful brand of the last 10 years looks like it’s starting to lose its sales luster.

Call of Duty: Advanced Warfare preorders continue to track more than 50 percent behind 2013’s Ghosts, according to Cowen and Company analyst Doug Cruetz. The industry-tracking expert notes that Advanced Warfare is tracking 80 percent behind 2012’s Black Ops II. Call of Duty game regularly generate $1 billion in revenue for Activision, but Ghosts didn’t perform as well as Black Ops II. If Advanced Warfare sells worse than Ghosts, this could signify that the franchise is on a permanent decline.

Of course, it’s important to keep in mind that a poor-performing Call of Duty is still likely going to end the year as one of the industry’s best-selling games. In a note to investors, Sterne Agee analyst Arvind Bhatia says that he expects Advanced Warfare to sell 17 million copies — that’s down 15 percent from Ghosts’ 20 million copies sold.

“We believe that the preorders [for Call of Duty] need to accelerate significantly over the next few weeks,” Cruetz wrote. “Or else the evidence for meaningfully weaker performance by Advanced Warfare vs. Ghosts will, in our opinion, become too strong to rationalize.”

The Cowen analyst notes that Call of Duty’s biggest problem right now is that gamers are still busy playing Destiny. If players don’t switch that game off and start looking toward their next shooter, Advanced Warfare could get off to a sluggish start.

“Call of Duty faces a very competitive slate following its launch on Nov. 4, with Halo, Grand Theft Auto, Assassin’s Creed, Far Cry, and Dragon Age all scheduled for release between the Nov. 11 and Nov. 18,” said Cruetz. “With light competition pre-release and heavy competition post-release, we think a slow start for CoD could be difficult to overcome.”

Source: http://venturebeat.com/2014/09/30/call-of-duty-advanced-warfare-preorders-are-still-sluggish/



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I think people are starting to get bored of cod, MW1 was legendary, WOW was decent, MW2 was fun and Black Ops was good too. I havent bought cod since BO



Um do they know how many are pre ordering on live and psn or is this just retail only ?



Franchise saturation?



I'm not sure how much of the preorder decline is attributed to falling popularity, but Advanced Warfare is facing very stiff competition as opposed to the past.



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Not surprising in the slightest with big name competition going toe to toe with it now on a Yearly basis.

Destiny, Battlefield and Halo in 2014 alone. Thats a lot of big name FPS.



                            

But where are they getting their numbers from?



fireburn95 said:
I think people are starting to get bored of cod, MW1 was legendary, WOW was decent, MW2 was fun and Black Ops was good too. I havent bought cod since BO


People, imo, are starting to get bored with FPS in general. Titanfall, Destiny... they're all falling flat. I think the era of the FPS is drawing to a close much like the era of the platformer did. 



The game will do just fine like all the COD's do each year. The franchise has been on a slight decline ever sense MW3 in terms of sales so expect it to sell slightly less than Ghost.

Its also way to early to be worried (for some people, excited) about preorder numbers. The game is still a month away and they haven't started advertising yet.



           Survivor Millennial vs Gen X!!

OttoniBastos said:
Franchise saturation?


A lot of going against this CoD. Saturation has to finally kick in sometime. Unproven developer, which has potential to positively surprise, but more informed people may be more hesistant to wait for reviews at least before buying. Coming off of probably worst CoD ever - Ghosts. Transitional period when active next gens can't support a 10+ million franchise yet and dying last gens, some people waiting for the transition to PS4/Xbone, not buying games, etc.



So it is happening...PS4 preorder.

Greatness Awaits!