PS4 has just posted its biggest week of the year in the US, and MCV can reveal it is the same for the UK, too.

A senior industry source quoting Chart-Track data told MCV that PS4 sales spiked 300 per cent week-on-week after the launch of Destiny. Of course, a percentage increase means noting without any actual figures, and although our source would not reveal exact numbers, he did confirm it was the biggest week of the year for PS4 hardware sales.

It outsold Xbox One hardware by two consoles to one, but it wasn't a bad week for Microsoft either, who also posted a significant sales hike week-on-week.

Destiny was bundled with PS4 hardware, and was heavily marketed alongside the console, so that explains why it has boosted PS4 sales so much. However, it's important to note that the 'average selling price' of Xbox One last week was just £306, the lowest price for either next-gen console since they launched. So Microsoft did benefit from the cheaper platform.

PS3 also had a good week and managed to beat sales of Xbox 360 hardware for a change. Again, there was a PS3/Destiny bundle.

It just goes to show that the 'unprecedented' partnership between Sony and Activision may have been worth the investment.

Microsoft will have a good chance to fight back this month, however. The firm has a partnership with EA for FIFA 15 (out September 26th), and it has its own relationship with Activision for Call of Duty: Advanced Warfare, which arrives on November 4th.

http://www.mcvuk.com/news/read/uk-ps4-sales-up-300-per-cent-thanks-to-destiny-launch/0138633

Marketing partnership between Sony and Activision payed off, obviously. Money spent well.

Yay for console wars. October and Novemeber are gonna be so much fun.

im more impressed by the ps3 outsold x360 that week :O
must be a small margin.

and as war we know, ps4 outsold the xb1 the whole year 2:1  1,5:1 in average
so the percentage wise boost for the xb1 should be big, too

dont fret, im sure ms will out mony hat sony easily nuff.  

It does say X1 also had a good increase in the OP

What the most noteworthy IMO is that they risked to spend the money on a new IP, like they spent money on another new IP, Watch_dogs with success.

Their money was indeed really well spent between Destiny and Watch_dogs, the only money they spent on marketing exclusivity this year, I do think, both games being the best selling games of this year.

But PS3 hardware > X360 hardware in UK this week? Wow!

Great sales for both consoles especially the PS4

What do you want us to read here, exactly? I didn't criticize Sony's moneyhat in any way in this post.