Huh... I expected higher... I guess it's going to be some time before they cover up that $500million after all.

Less than GTA V. Looks like it still has their biggest opening week.

It did ship $500 mill at launch but currently sell-through is "only" $325+ mill.

The previous 500million number is sold to stores, or aka the "shipped" number. This one's the sold through to customer number.

Activision better hope destiny is bigger than launch in the long run or else they might lose out on their initial cash out.

Wait... weren't their tons of articles saying they made 500 mill in one day? Wtf... And I wonder what the net profit is too

65% sell through in 5 days is very good if you ask me. Also they haven't spent 500M on the game, YET. It's the amount reserved for the upcoming 10 years.

Activision making 500+ million off selling copies to stores and the stores selling 325 million worth to consumers are two different, and equally plausible things.

Activision did make $500 million, through sales to retailers (and digital downloads) who have now made back $325 million selling to their customers.

Ohh, that makes sense, thanks