London, UK – 10th September, 2014 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that the company sold more than $500 million of Destiny into retail stores and first parties worldwide as of day one, making the game the biggest new video game franchise launch in history. 


“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.” 


Destiny launched at over 11,000 midnight openings around the world, as fans in over 178 countries (Source: Radian6) shared their fervour on YouTube and in social media.


“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.”

http://www.neogaf.com/forum/showthread.php?t=892310

Polygon now reporting: http://www.polygon.com/2014/9/10/6130891/destiny-shipped

So if the Budget DOES in fact = $500M over the lifespan they will certainly get a great return between repackaged games, expansions, etc. Going to be a HIT

Wow!

Can we assume 7 million copies day one then? I say 10 million week one. Destiny sales should look like:

PS4: 4.5 million
Xbox One: 3.5 million
Xbox 360: 1.2 million
PS3: 800k

Nice, that is about 8.2 units day one.

So sales are close to 10 million copies day one?

So if gross retail sales are $500 million that means somewhere around 9-10 million units sold at launch. Impressive! Beats WD with a stick.

That's pretty damn impressive!

"Into retail stores." Around 8.5 million shipped to stores. Wonder what the sellthrough was.

for comparison:

CoD: Ghosts --> 1billion dollar first day (sell in)

GTAV --> 800m  fist days (sell through)

Destiny --> 500m first day (sell in)