When Amiibo launches there will be close to 10 million potential customers, every Wii U owner has the NFC reader via the Wii U gamepad, and a high percentage will have at least one of the games that Amiibo is compatable with, even existing games like Pikmin 3 or something like that could have Amiibo support patched in. The possibilities are endless, if marketed correctly Nintendo could do well out of this.

Gold soo much GOLD

Both.


and ammibo will release this year, not 2015

It's difficult to say because we still don't know exactly what Amiibo will do. So far, all we know is that you can make custom characters in Smash. If that's all they do, then I think Amiibo will be a massive failure, but we know they will do more. Once we figure out exactly what they do, then I think we'll get a better sense of how popular they'll be.

Gold gimmick. Hopefully Nintendo uses in a great meaningful way.

It'll be both, like other users are saying. I view it as a form of marketing more than anything else, as these amiibos are essentially merchandising for their IPs.

a "gimmick" isn't a bad thing, just that it's been said as a negative connotation. I believe it is both "gold" and "gimmick".

Both.

Gimmick. I'll still buy a few.

whaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat?holy s....t!if you also buy a wii u  ,i will go nude in public!the fact that you are going to buy amiibos,implies an undisputed success!;P  it s gold for me:Peven analysts  who aren t generous with ninty ,are very optimistic about it,hahhahahhaah i m afraid that some people will buy it ,just like a toy ,not a wii u add-on .if dont  boost wii u ,at least nintendo will earn some money:Poh ffff...k fusion why are you going to buy a few,you already own a wii u ? :O?