Its a tough situation but here we go. If you think of it as a gamer manipulating the system to their advantage then it doesn't seem all that different. That is assuming she was doing this to get ahead. This is all speculation and she may not have done any of this.
If she didn't do this then she is the ultimate victim of the internet. But if she did then I don't fault her for trying to manipulate the system to her advantage. Shady back room deals happen in everyday society all the time with many different things being used to manipulate the system. There's always a conspiracy theory or another about some site taking bribes. Or swag bags. Or media parties or whatever.
The only problem I have with it is that if it was used to advance the cause of this game. Because as a game goes its not all that great and that if all that was done for this, then I feel that it was a bad cause.