I don't care much for Phil Spencer. Mainly nitpicky things, like his overuse of the word "I" when talking about what the xbox team needs to do. I also don't think the "battle" timeframe he is talking about is going to be as beneficial to the xbox as he hopes it will be. However, I do like the fact that he isn't afraid to come out and state the obvious: they want to beat Playstation. They aren't content with being number two, even if number two still results in a profit turn.
Now personally I want to see xbox stay in second place (Wii U is not going to take second this generation, let's all be realistic here) for a long period. I think that could force useful innovation and that is good for the entire industry. I just hope it doesn't lead to them only continuing with the timed exclusives in hopes that it will be enough to make the difference. Either way though, a good competitive generation will be best for everyone!
"We shipped at the same time and we're in direct competition with the PS4," he said. "I'm not going to duck that. I want to win. I want to win this generation, but I want to win more than I want the other guy to lose. I own a PS4, and it's not like I want it to get dusty or not have games. But I do want to sell a lot of Xbox Ones, and for many people that's a direct competition with the PS4. As the Xbox team, we are the underdog."
"They beat us in June. They beat us in May," Spencer added. "These months are small if you look at the sales. I think the whole month of June is about one week in November. They're winning, and they'll do their PR around it, and that makes sense. The battle is really September, October, November, and December."