Brilliant move, and I think it speaks to their confidence in their game.
So for a simple anecdote.
I talked to a guy who works for me this morning and I knew he was a bit of gamer and he had Titanfall, so I asked him if he played the Destiny Beta.
He said, his nephew pre-ordered the game and gave him the other 2 beta keys (He and his son both have XB1s) he said he and his son (his son is 13 or so) were not to interested in the game, but played the beta since they were giving the keys. He loved it, and he said his son played it non-stop during the beta. He said they go to lvl 8, but then after that they were in the Crucible the rest of the time and LOVED the PvP.
Interesting note- He said he has always preferred military shooters and never played much Halo because it did not fit his taste, he said he felt it was a cross between CoD and Halo and it really felt good to him.
Well, now his son has pre-ordered the game, and he said he was going to shortly. I would not be suprised if this scenario did not play itself out many, many, times.
End of 2009 Predictions (Set, January 1st 2009)
Wii- 72 million 3rd Year Peak, better slate of releases
360- 37 million Should trend down slightly after 3rd year peak
PS3- 29 million Sales should pick up next year, 3rd year peak and price cut