Apparently VGChartz is now a Market Research Firm...

Forums - Gaming Discussion - Apparently VGChartz is now a Market Research Firm...

According to Reuters.com:

"Sony plans to reposition the video console warhorse as a hub for a network of streamed services, according to three senior officials, offering social media, movies and music as well as games. The executives spoke to Reuters on condition they not be named because the matters are still in early stages of discussion."

"The plans to coax more revenue from the PlayStation's network of users are being developed by a new breed of managers brought in by Chief Executive Kazuo Hirai. Analysts say if Sony gets it right, the game and network business could earn about $1 billion in the fiscal year from April 2016 - making it the mostprofitable part of the company bar a financial services unit."

"At 200 billion yen ($1.96 billion) last fiscal year, some 90 percent of it from games, Sony Entertainment Network's revenue is small compared with the 5 trillion yen at the company's broader electronics business. The division lost 10 billion yen last year and more losses are expected this year as it spends on servers and systems for a surge in users, but the executives - and analysts - expect it to ramp up quickly after that to double-digit margins."

"But under plain-speaking Kenichiro Yoshida, a former head of Sony's Internet services unit now leading the charge as chief financial officer since April, managers believe focusing on PlayStation to develop a network is potentially Sony's best chance of securing a money-making springboard for revival."

"These are crucial assets that offer the greatest potential upside," said one of the senior officials.

"Yoshida, 54, knows networks so far have been a black spot for Sony. A PlayStation security breach in 2011 was a major setback to its plans at the time for a looser network that was designed to allow a range of Sony devices to be connected."

"The CFO's message to executives is that things must change. "What's made it tough for Sony in electronics is that we were never able to take the lead role in the networking era," Yoshida told a gathering of about 500 managers earlier this year, according to a person who attended the meeting."

"Sony has sold 8.7 million PlayStation 4s against 5 million Microsoft Corp Xbox Ones as of July 19, according to market research firm VGChartz. Nintendo Ltd's Wii U console, released a year earlier than its rivals, also trails with sales of 6.7 million."

People just keeping feeding the beast. Thoughts?

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Welp, here you have a case where the website havn't looked at the forums yet

But still pretty interesting


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Also cool that Reuters mentioned VGC!


NNID: FrequentFlyer54

I don't know what is with sony and network services. With exception to PS+ every foray they have made into that arena ended with them falling flat on their faces.

I don't know, but it seems like if they are given a choice from 4 right options and 1 wrong one, they would nine times outta ten pick the wrong one when it comes to how they go about offering networking services and leveraging their assets.

Just look at PSnow. The obvious thing would be to have only one type of game rental option. $3 per game and limit the user to having no more than rented games at anytime. And give everyone a one month trial. But they are already finding a way to mess that up too. So sad.

And you want people to start buying movies primarily form your store? Give out free movies every month on PS+ like you do with games for crying out loud and see what wonders that would do. And they even have a movie studio which makes this foresight even more bewildering.

Well if you click on the little "About Us" here's what you'll find "Founded in 2005 by Brett Walton, VGChartz (Video Game Charts) is a business intelligence and research firm [...]"

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this means we are all pretty relevant here on vgchartz we the users

Tsubasa Ozora

Keiner kann ihn bremsen, keiner macht ihm was vor. Immer der richtige Schuss, immer zur richtigen Zeit. Superfussball, Fairer Fussball. Er ist unser Torschützenkönig und Held.

If it's not a market research firm, what is it? They are making money with market research.

It's easier to attack users, than it is to create deep, robust, and rewarding software.

Yea I saw this on NeoGAF and they were all balking at that statement. I mean whether or not you respect the site is one thing, but market research firm seems like an accurate description.

I imagine half of NeoGaf users are mailing the editors of Reuters, the other half are raging too much to be able to write something.

We had access to most of the database until a few years ago.