Would be very difficult with their approach. One has to have global appeal to win any sales contest nowadays. It's like the constant crazy comparisons of the superbowl and world cup viewing audience on U.S. news outlets. Anyone with sense can see why the super bowl will never be a match.
Last gen, they started off right, even usurping some of the fickle Japanese crowd from Sony. Sadly, they just couldn't keep up the effort so the system died off like it's predecessor. It also didn't help that Nintendo's new strategy caught everyone napping.
This gen, they didn't even bother trying in many regions. With the rhetoric coming from their new CEO, xbox360 will probably go down as the best Xbox so the glory days may be in the past but to be fair I don't think Sony has quite beaten what the ps1 offered either.
"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)
"WAR is a racket. It always has been.
It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler