Xbox UK marketing boss Harvey Eagle told CVG that, while he doesn't personally see a meaningful graphical difference between PS4 games and their Xbox One equivalents, he does understand the negative publicity has become an issue.
"I think it's a perception challenge, absolutely," Eagle told CVG.
"If you put third-party games side-by-side that are running at slightly different resolutions or frame rates, then unless you are using a screen that's more than 60 inches big, I defy you to really see the difference. I personally struggle to see the difference."
"It's important, certainly. It's something the media has certainly picked up on. If that leads to the perception that one machine is more powerful than another, then it's important, and we're trying to allow developers to bring games to Xbox One at the highest resolution and frame rate as possible."
"There is some GPU power that can be allocated to Kinect that we're now freeing up for developers if they want to increase the fidelity of their games. I want to point out though that this is absolutely up to the developer on how they deploy the power."