Take E3 for example. One may find themselves caught up in all the hype, all the promises, the rumors. The glitz and glamor of it all. We know deep down that the reality never lives up to it, but the pre-show buzz feeling is a hard one to top. The engagement online or in person with like-minded fans, getting that sense of mutual anticipation and validation of one's opinion. The sense of smug satisfaction when you feel you favourite gaming company nailed that conference and "won" over the others.
Does your body produce dopamine (;P) when you look on Vgchartz sales data freshly posted for the next week to find your favourite console on top? How about the game you really identify with being the #1 top seller and/or guaranteed multi-million seller by insane margins. Or better yet when said game outsells a rival exclusive on a competing platform? Or when a established multiplat has sales preference on your favourite console? How about when there is PR speak from your own allegiance that gives you satisfaction in your purchase......or PR speak blunders from the competition that makes it really easy to put fans in their place and prove yourself right to total strangers.
Gaming itself is fun and engaging. But you can have "fun" in a variety of ways. This is also engaging. Many go online and talk gaming more then they play games. This gives you the feeling of belonging, acceptance, validation. And if you are on the winning side, especially if it means sucumbing to our base human nature of competition, our drive to win, elevating yourself at the expense of people you compete with, it gives you pleasure.
Please feel free to call me out for being weird, I can take it. But I am curious as to what "bias fans" think. It's ok, were anonymous, your real life friends/and family will never know the truth ;)