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What Nintendo Can Learn From Mario Kart 8's Success

Forums - Nintendo Discussion - What Nintendo Can Learn From Mario Kart 8's Success

Nintendo simply became complacent. Drunk on success. What had happened over the last year or so is thoroughly deserved.

The poor marketing, the slap in the face from 3rd parties, lack of 1st party games with any substance, bad press etc, etc.,

These knocks needed some time to recover from.

It's the going forward from the here and now that will prove Iwata's merit.

And yes, I agree with a lot of what the OP said.



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I'm not sure what they can learn. I suppose they've learnt that their biggest games can still sell well even on systems that sell poorly so they can  always count on them. 



    

NNID: FrequentFlyer54

Everything about MK8 is excellence in execution. This has been evident since the reveal of it and SM3DW last e3. People were dissapointed in 3DW, but surprised and excited by MK8. I think think the biggest takeaway is that if you do it right, people will buy it. Some additional MK8 success:
-The name. MK8 is simple but good. SM3DW and DK:TF are weak, uninspired names.
-The theme. Like SMG, MK8 mixes up the gameplay with anti-gravity. It's fun and fresh.
-The presentation. The graphics in MK8 are high-end and beautiful. As you said, more than just Wii in HD. The music is also great, the menus slick, the online matchmaking globe cool and high-tech looking. Nintendo's best effort so far.
-The online. It's 2014, we do expect this.

MK8 is an outstanding title. It's exactly what people want. If Nintendo does this with all of its games, it will sell a lot of products.



I think Nintendo needs to release a huge game every 2 to 3 months to keep the Wii U competitive. So, if that means Mario Kart 9 next year, then so be it!



They just need to do what they always want to to, just making great games!!!



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NSMBU has the highest attatch rate I have ever seen. Over 60 % of people with a Wii U own that game. That game certainly didn't underperform.



Soundwave said:

 What Nintendo Can Learn From Mario Kart 8's Success


Good marketing and commercial make their job well.

Bayo 2 and HyWar release this summer, and what we got? Literally nothing. E3 demo's is good, but both games deserved more trailers and commercial. Nintendo ,wake up >__<



Here's what Nintendo needs to understand: for a game to sell a system, it has to have its own identity.

What do I mean? Consider the NSMB series of games. The original NSMB definitely was unique at the time, a complete reimagining of 2D Mario. NSMB Wii then said "let's do something completely new" and added the active multiplayer. NSMB 2 was then NSMB with lots of coins... a bit of a new twist, but not much of one. NSMB U was then basically the same as NSMB Wii - some tweaks, but nothing to make it truly unique. Unsurprisingly, the former two both did exceptionally well, NSMB 2 has struggled somewhat but isn't doing too badly, and NSMB U is struggling quite a bit (it's not really selling the system the way it should have been able to).

Look at the Super Mario 3D series - 3D Land was a completely new Mario experience. 3D World was basically Super Mario HD Land. The former did quite well, the latter is struggling by comparison.

Donkey Kong Country: Tropical Freeze is basically a HD version of the previous title. So is Pikmin 3. And of course Wind Waker HD (but that's a more literal case). Wii Fit U and Wii Sports Club similarly are more HD upgrades than new games.

Mario Kart 8 goes against this recent trend - instead of just refining a previous title's gameplay, it introduces some completely new ideas - most notably, the antigravity. It makes some remarkable new tracks possible, and it causes the retro tracks to get some great tweaks.

It leaves me with some hope, but also a bit of concern. Smash Bros U looks like a refinement, and that does concern me a little. Hopefully, the appeal of the series, and the potential for much more stable online with this iteration, will help. Hopefully, it will also have some other new twists to give it its own feel.

On the other hand, Hyrule Warriors is definitely going to have its own identity. X looks like it's going to be its own experience, as is SMTxFE. Bayonetta 2 looks to provide Wii U owners with something different from what came before, so it might help, too. And hopefully, Nintendo have some new games to announce at E3 that also go this way.

So... yeah, in my opinion, that's what Nintendo needs to learn from Mario Kart 8 - the importance of giving a game its own identity.



1. The importance of heavy, heavy marketing.

2. Certain franchises are central to the Nintendo audience and will always be bought; others are more "flash in the pan"

3. Mario Kart is by far Nintendo's most perennial franchise.

I'm not sure I agree with the "Mario Kart is a huge step up over previous entries where as everything else was not" argument. It may well be the reason. But to me, adding anti-gravity doesn't make the game seem any less iterative. Which isn't a bad thing, by the way. It's just from an outside point of view, the draw of something like SM3DW being a step up but not massively over SM3DL is the same thing as MK7 -> MK8. I don't see the distinction.

Certainly in the post above, he's saying that adding local multi-player to NSMB -> NSMBWii was "something completely new", but then doing the same for SM3DL -> SM3DW isn't.



It's so much about giving gamers what they want. MK8 is that: it's exactly what people wanted from MK on Wii U, and then some.

SM3DW was not. It's a great game, but people were expecting either SMG3 or something really fresh and graphically impressive. And it has a dorky name.

NintendoLand was not. It was something nobody wanted. And it has a dorky name.

DK:TF was not what gamers wanted right now. They wanted Metroid or a new IP. And it has a dorky name.

NSMBU was not innovative at all. That's not what gamers wanted. And the name was uninspired.

This goes back a long time. It was the same with Mario and Zelda on the Gamecube. If Nintendo gives gamers what they want with classic franchises, we lap it up. If they don't, we reject it, no matter how strong the Nintendo brand. It's so simple.

Good name. Fresh theme. State-of-the-art presentation and features. Print money.